智通财经APP获悉，据港交所12月31日披露，酷赛智能科技股份有限公司(下称：酷赛智能)向港交所主板递交上市申请，中信证券为其独家保荐人。这是该 公司年内第二次递表港交所，曾于6月25日递交过上市申请。 公司简介 招股书显示，酷赛智能是全球领先的智能手机ODM企业，提供囊括产品定义、研发、供应链管理、制造和售后服务的解决方案。于往绩纪录期间，公司的 收入来自70多个国家或地区，涵盖亚洲、美洲、欧洲、大洋洲和非洲。根据弗若斯特沙利文数据，于2024年，按出货量计算，酷赛智能是全球第二大面向本 土智能手机品牌的ODM解决方案提供商；于2025年第一季度，酷赛智能升至榜首。 多年来，酷赛智能成为一家全球领先的智能手机ODM公司，拥有独立运营及管理智能手机品牌的丰富经验，从而使公司从大多数主要以其他品牌制造商起 步的市场参与者中脱颖而出。公司的智能硬件产品定义能力能够根据对相关国家或地区的整体消费水平、面对客户群体的主要功能偏好、当地文化及竞争格 局等各类环境的深刻理解精准地定义产品。 凭借卓越的产品定义能力，酷赛智能提供可满足特定客户需求的定制化产品，同时保持成本优势和优异的产品性能，以提供更佳的消费者体验。于往绩 ...

Core Insights - The Middle East smartphone market (excluding Turkey) is expected to rebound significantly in Q3 2025, with a year-on-year increase of 23%, reaching a shipment volume of 15.1 million units, driven by rising demand in the mass market as consumers upgrade from outdated or entry-level devices to mid-range 4G and budget 5G smartphones [2][3]. Market Performance - Market performance varies across the Middle East, with Saudi Arabia experiencing a slight decline of 2% due to prolonged summer holidays affecting retail activity, while the UAE saw a 13% increase driven by major promotions from retailers like Sharaf DG and Carrefour, as well as seasonal demand and new product launches [3]. - Iraq and other Middle Eastern countries continued strong growth, achieving increases of 41% and 70%, respectively, due to intensified manufacturer activities, stronger channel incentives, and stable replacement demand in the entry-level market [3]. Manufacturer Performance - Samsung maintained its leading position with a 22% year-on-year growth, driven by early launches of the Galaxy A17 4G/5G series and strong sales of A series models [3]. - Transsion experienced a significant rebound of 47%, attributed to TECNO's expanding influence in the low-price market and its appeal to a large number of expatriates in the Gulf region [3]. - Xiaomi's performance improved with a 35% year-on-year growth after restructuring channel relationships and increasing regional investments, including the opening of its first flagship store in Dubai [3]. - HONOR led the region with a remarkable 128% year-on-year increase, benefiting from an expanded product portfolio and closer partnerships with operators and retailers [3]. - Apple achieved a 14% growth after six consecutive quarters of fluctuations, supported by strong early sales of the new iPhone 17 series, reinforcing its leadership in the high-end market [3]. Future Outlook - Omdia forecasts that growth in the Middle East smartphone market will slow to a moderate 1% in 2026, down from 13% in 2025, due to rising component costs and supply constraints, particularly affecting the low average selling price (ASP) market [5]. - To maintain growth momentum, manufacturers will need to enhance channel interactions and introduce targeted incentives in the mass market price segments, while the mid-to-high-end market is expected to remain resilient, with Apple and Samsung driving upgrade demand through stronger ecosystem value and brand loyalty [5].

Core Insights - Apple's iPhone 17 series has driven a 37% increase in monthly smartphone sales in China, indicating strong momentum in a key market [1] - In October, one in four smartphones sold in China was an iPhone, marking Apple's first time reaching this market share threshold since 2022 [1] - The sales of each subsequent iPhone model, from the iPhone 17 priced at 5999 yuan (approximately 850 USD) to the 17 Pro Max at 8999 yuan, have exceeded their predecessors by double-digit percentages [1] Market Performance - The overall smartphone market in China grew by 8%, recovering from previous struggles despite government subsidies [1] - Apple's new iPhone models account for over 80% of its total sales, with rising average selling prices contributing to revenue growth [1] - OPPO's smartphone sales increased by 19% in October, driven by demand for its Find X9 model, while Huawei's sales fell by 19% due to the absence of new releases [1] Competitive Landscape - Huawei remains Apple's strongest competitor in China, with plans to launch its new flagship device next week [1] - Despite the upcoming Huawei Mate 80 series release on November 25, current indicators suggest that Apple's sales momentum is stable [2]

Group 1 - The new generation of iPhones is driving strong growth for Apple in the critical Chinese market, with a 37% year-on-year increase in smartphone sales in October [1] - Apple's market share in China reached 25% in October, indicating that one in four smartphones sold in the country is an iPhone, marking the first time since 2022 that Apple has achieved this level [1] - The success of the iPhone 17 series is the main driver behind the sales surge, with all new models showing double-digit growth compared to the previous iPhone 16 series [1] Group 2 - Apple faces competition from local brands, particularly Huawei, which is set to release its new flagship Mate 80 series on November 25 [2] - Despite the competition, Apple's iPhone momentum remains strong, with no signs of a significant slowdown in the short term [2] - The overall smartphone market in China saw an 8% year-on-year growth in October, with Oppo's sales increasing by 19% driven by its Find X9 model [2]

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, with shipments reaching 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [1][2] Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share [1] - Samsung follows with 6.8 million units shipped, holding a 14% market share [1] - Xiaomi ranks third with 6.5 million units, slightly ahead of OPPO, which has comparable shipment figures [1] - Apple returns to the top five with 4.9 million units shipped, driven by demand from lower-tier cities [1] Sales Strategies - Market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery, with manufacturers reallocating marketing budgets to impactful retail incentive programs [2] - Retail incentives include cash bonuses, tiered profits, and dealer competitions offering rewards such as motorcycles and overseas trips [2] - Manufacturers have also enhanced consumer-facing promotions, including zero down payment plans and bundled sales [2] Company Strategies - Vivo's market leadership is attributed to a balanced product portfolio and strong promotional strategies, with its T series performing well online during the festive season [2] - Samsung has made progress in the mid-to-high-end market with older models and new Snapdragon-equipped S24 and S25 FE, but faces challenges in the entry-level segment [2] - OPPO's growth is driven by its F31 series and well-structured festive channel promotions [2] - Motorola achieved a record shipment of 4 million units, a 53% year-on-year increase, mainly due to the G series and Edge 60 expansion [2] - Nothing experienced a 66% growth, with its CMF Phone 2 Pro and Phone 3a as key models [2] Apple’s Market Position - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%, driven by demand from smaller cities and effective festive promotions [2] - The iPhone 16 and 15 series contributed significantly to shipments, alongside strong sales of the iPhone 17 standard version [2] - Apple plans to continue upgrading its Pro series and deepen its ecosystem to drive long-term value growth [2] Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak, with limited recovery in smartphone demand [2] - Urban consumers are delaying upgrades due to job uncertainty and cost sensitivity, leading to a potential inventory buildup in Q4 [2] - Rural market demand remains stable but insufficient to offset cautious urban sentiment, with an overall slight decline in the smartphone market anticipated for 2025 [2]

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, reaching a shipment volume of 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [2][7]. Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share. Samsung follows with 6.8 million units and a 14% share, while Xiaomi and OPPO are nearly tied with 6.5 million units each, both holding a 13% share. Apple returns to the top five with 4.9 million units, driven by demand from lower-tier cities [2][7]. Sales Strategies - The market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery. Manufacturers are reallocating marketing budgets to impactful retail incentive programs, including dealer competitions with rewards such as cash bonuses and travel [4][6]. Brand Strategies - Vivo's strong market position is attributed to a balanced product portfolio and aggressive retail strategies. Samsung is making progress in the mid-to-high-end market with new models but faces challenges in the entry-level segment. OPPO's growth is supported by targeted promotional plans centered around the F31 series [4][5]. Apple’s Performance - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%. Growth is fueled by demand for high-end models and effective promotional strategies, particularly in smaller cities [5]. Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak period. Urban consumers remain cautious due to job uncertainty and cost sensitivity, leading to delayed upgrades. The overall smartphone market is anticipated to see a slight decline in 2025, reflecting a fragile recovery sensitive to economic conditions [6].

Core Insights - The global smartphone market is projected to see a 4% year-on-year increase in shipment volume by Q3 2025, driven primarily by strong performances in the Asia-Pacific (APAC) and Middle East and Africa (MEA) regions [1][3] Regional Performance - The MEA region experienced a 14% year-on-year increase in shipment volume, attributed to strong market performance from Samsung and Xiaomi, supported by a wide range of mid-range products and increased consumer demand during the back-to-school season and pre-holiday inventory buildup [1] - The Indian market also showed a notable 9% year-on-year growth in shipment volume, driven by early demand for the festive season, government relief measures boosting consumer confidence, and accelerated adoption of high-end and mid-range devices due to significant discounts and promotional support [1] Brand Competition Landscape - Samsung maintained its leadership in the global market with a 19% shipment volume share in Q3, reflecting a 6% year-on-year growth, supported by the Galaxy A series product line [3] - Apple emerged as the fastest-growing brand among the top five, with a 9% year-on-year growth rate, achieving strong growth in Japan, China, Western Europe, and parts of the APAC region, bolstered by the successful launch of the iPhone 17 series [3] - Xiaomi held the third position globally with a 14% shipment volume share and a 2% year-on-year growth rate, enhancing its market presence through partnerships with carriers and diverse promotional activities, particularly in Southeast Asia, MEA, and Latin America [3] - OPPO and vivo ranked fourth and fifth in the global smartphone market, with OPPO achieving moderate growth in the Southeast Asia and MEA markets through affordable 5G models, while vivo maintained strong momentum in India and Southeast Asia, expanding its influence in the MEA region [3]

Core Insights - The global smartphone market is projected to grow by 3% year-on-year in Q3 2025, driven by strong replacement demand and preemptive stocking by manufacturers ahead of a busy Q4 [2][5] - Samsung maintains the top position with a 19% market share, followed by Apple at 18%, Xiaomi at 14%, and both Transsion and Vivo at 9% each [2][5] Market Dynamics - The recovery in consumer demand for smartphone upgrades and replacements is evident, with all top five manufacturers showing year-on-year shipment growth [5][7] - Major brands have received positive responses to new product launches, with a focus on balancing hardware and software [5][9] Product Highlights - The iPhone 17 series has performed exceptionally well, with the base model upgrading storage without a price increase, while the new designs of iPhone 17 Pro and Pro Max continue to attract consumers [5][7] - Transsion has achieved double-digit growth compared to Q3 2024, marking its highest shipment volume in history, attributed to effective inventory management and demand recovery in the Middle East and Africa [7] Competitive Landscape - The smartphone market is highly competitive, with rising component costs putting pressure on profitability [9] - Manufacturers are exploring additional revenue opportunities through subscription services, accessories, and bundled sales to enhance consumer value propositions [9] Emerging Market Challenges - In emerging markets, the dominance of entry-level devices presents implementation challenges, necessitating sustainable operating models that avoid price wars while maintaining affordability for consumers [9]

Core Insights - The smartphone market in Latin America is projected to see a 2% year-on-year growth in shipment volume, reaching 34.3 million units by Q2 2025 [1] Company Performance - Xiaomi ranks second with shipments of 6.7 million units, achieving an 8% year-on-year increase, marking a historical high [1] - Honor's shipments surged by 70% to 2.9 million units, entering the top four for the first time and setting a new record [1] - Transsion ranks fifth with shipments of 2.4 million units, experiencing a 23% year-on-year decline [1] Market Dynamics - Xiaomi's growth is primarily driven by the performance of the Redmi A5 and 14C 4G models, particularly in Argentina, Colombia, and Central America [1] - Honor's breakthrough in Central America is attributed to the X series, Magic7 Lite, and 400 series, with the region surpassing Mexico to become Honor's largest market in Latin America [1]

Core Insights - The US smartphone market is projected to grow by 9% year-on-year in Q2 2025, driven by strong performances from major carriers [1] - AT&T, T-Mobile, and Verizon reported year-on-year smartphone sales growth of 16%, 20%, and 12% respectively, attributed to aggressive promotional activities [1] - High-end device sales increased by 11% due to these promotional efforts [1] Sales Performance - The average selling price of smartphones rose by 2%, contributing to an 11% increase in smartphone revenue, reaching $17.5 billion in Q2 2025 [5] - The average price of smartphones in the US was $647.53, up from $632.59 in the previous year [5] - Sales in the $300-$599 price segment surged by 48% due to the popularity of the iPhone 16e and the early launch of the Google Pixel 9a [5] Brand Performance - Apple's sales increased by 10% due to strong marketing and sales of the iPhone 16e, supported by carrier promotions [5] - Samsung's smartphone sales grew by 16%, driven by demand for flagship models and effective marketing of the S25 Edge [5] - HMD's sales plummeted by 41%, leading to its exit from the US market, creating opportunities for competitors like Motorola and TCL to capture the low-end market share [6]