Group 1 - The luxury wedding market in Ireland is experiencing significant growth, with a rising demand for personalized and extravagant wedding experiences [1][2] - High-profile weddings can cost upwards of one million euros, with specific elements like a custom glass canopy starting at 250,000 euros and floral arrangements requiring a budget of at least 75,000 euros [1] - Wedding planners suggest that couples should start planning at least 18 months in advance, with complex logistics potentially requiring up to two years of preparation [1] Group 2 - Modern weddings are increasingly elaborate, often including a media team for content creation, and entertainment activities throughout the day, reflecting couples' desires for personalized and immersive experiences [2] - The trend of multiple outfits for brides is becoming common, with many opting for high-end dresses and elaborate hairstyles, indicating a shift towards bespoke experiences [2] - Social media influences couples to push creative boundaries in wedding design, leading to significant expenditures for unique and exclusive celebrations [2]