Core Insights - The fifth annual New Year Goods Festival in Chaoyang District has successfully brought together selected goods from multiple districts, enhancing community engagement and local commerce [3][4] - This year's festival features a significant increase in sales, with vendors reporting double the usual sales volume, indicating strong consumer interest and participation [3] - The event has evolved from a simple product exhibition to a comprehensive service platform that connects government, businesses, and residents [3] Group 1: Event Highlights - The festival has expanded to include both online and offline activities, collaborating with major retailers like Suning and Hema, resulting in a larger scale and more merchants involved [4] - The festival is organized around three thematic areas: "Fireworks of the New Year," "Celebratory Gifts," and "Joyful Activities," each offering unique products and interactive experiences [4] - Local life service platform "Zhenxin 365" has launched online live streaming for product sales, allowing residents to shop conveniently from home [4] Group 2: Cultural and Community Engagement - The festival serves as a showcase for traditional culture, featuring calligraphy and non-heritage experiences that attract families and enhance community interaction [5] - A "Convenient Life Circle" service area provides various services such as appliance repair and home consultation, allowing residents to accomplish multiple tasks in one visit [5] - Special initiatives like the "Warm New Year Package" for delivery workers and the "Micro Wish" action aim to spread warmth and support within the community [6]