Core Insights - The beverage industry is undergoing a significant transformation from "tasty" to "healthy," with the company successfully transitioning from a traditional coconut juice brand to a comprehensive health beverage enterprise through product innovation, brand building, and channel upgrades [1] - The competition logic in the beverage market has shifted from taste to systematic health value output, driven by consumer upgrades and heightened health awareness [1] - The company has established a complete business loop by accurately capturing consumer trends and responding with innovative products [1] Product Innovation - The company adopted "Thai-style fresh-squeezed technology" and sterile cold-filling techniques early on, creating purer coconut juice products that laid the foundation for health-oriented offerings [1] - The launch of the zero-sugar coconut series further solidified its leading position in the healthy coconut juice market amid the rising trend of sugar-free products [1] - The sub-brand "Xiaoqinggan" has introduced new products like red bean and coix seed water, bamboo sugar and reed root water, and honeysuckle sweet dew, which have been well-received by consumers, showcasing the company's deep insight into health consumption needs [2] Brand Strategy - The company is enhancing its health label through brand operation, aiming for strong consumer recognition of "Coconut Thai = Healthy Beverage" [1] - The sub-brand "Qing Shang" targets young consumers with its "Four Zero Principles" (0 sugar, 0 flavoring, 0 coloring, 0 preservatives) and emphasizes a "light and simple lifestyle" through social media and KOL collaborations [2] Channel Strategy - The company employs an "all-scenario penetration" model to ensure health beverages reach diverse consumer settings, leveraging over 20 years of channel accumulation [2] - It has built a million-level sales network covering supermarkets, restaurants, convenience stores, and niche venues, matching products to specific consumption scenarios [2] - The online strategy focuses on the "Qing Shang" brand, utilizing self-broadcasting and social e-commerce to create a closed-loop from product discovery to purchase, achieving an average of 10,000 daily orders [2] Future Outlook - The company's health strategy represents a systematic upgrade from product innovation to brand building and channel implementation [7] - With the rise of functional beverages and personalized nutrition, the company is well-positioned for long-term growth in the health beverage market if it continues its approach of "precise insight + rapid implementation" [7]