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中新网评:同质不同价,香奈儿在羞辱谁的智商?
Zhong Guo Xin Wen Wang· 2025-09-05 07:15
Core Viewpoint - The pricing strategy of Chanel's two powder products has sparked controversy, highlighting a disconnect between luxury brands and consumer perceptions [1][2] Group 1: Product Pricing Controversy - Chanel offers two versions of its lightweight powder: a 30g version priced at 600 yuan and a 6g travel size also priced at 600 yuan, leading to consumer complaints about the pricing disparity [1] - Consumers expressed disbelief over the equal pricing, questioning the value of the additional features like a mirror and puff in the travel size [1][2] Group 2: Brand Perception and Consumer Trust - This incident reflects a broader issue of luxury brands facing scrutiny over their pricing strategies, particularly in the Chinese market, where consumers feel they are being treated differently [2] - The luxury brand's pricing is often based on brand premium rather than actual product cost, but when pricing appears to insult consumer intelligence, it risks damaging brand trust [2] - Chanel is urged to provide a more convincing explanation for the pricing strategy, as consumers are becoming increasingly rational and discerning [2]