Company and Industry Summary Company Overview - The company is focused on the lawn industry and is experiencing significant growth in revenue and profit, particularly in the European and American markets, which are driving overall income growth [2][3][4]. Key Points Revenue Growth - The company expects a revenue increase of over 10% year-on-year for Q2 2025, primarily driven by the European and American markets [2][4]. - In Q1 2025, the company achieved a 15% year-on-year revenue growth [15]. Market Dynamics - The share of low-price regions like the Middle East and India is decreasing, while the share of higher-priced markets is increasing, contributing to an overall rise in average selling prices [2][4][5]. - The company remains committed to expanding in low-price markets, believing in their long-term potential despite current political instability affecting demand [5][7]. Cost and Pricing - The increase in DDP (Delivered Duty Paid) terms has a slight positive impact on overall pricing (approximately 1%), but it also leads to a minor negative effect on gross margins due to simultaneous increases in revenue and costs [2][6]. - Raw material prices have decreased in April and May, which is expected to continue throughout the year, aiding profit improvement [2][23]. Production Capacity - The Vietnam Phase III project has commenced production, with capacity ramp-up dependent on market demand [12]. - The domestic capacity utilization rate is currently around 70% [14]. - The Mexico project remains on hold with no plans for resumption [13]. Dividend Policy - The company will maintain a fixed dividend payout ratio of 5%, consistent since its listing [21]. Competitive Landscape - The company is closely monitoring changes in competitive strategies at Qingdao Port and their potential impact on pricing wars [25]. - The company is also observing the competitive landscape in Southeast Asia, where market space is growing but competition is intense [28]. New Business Development - The simulated plant decoration business has seen a compound annual growth rate of 30%-40% since its inception in 2022, with a goal to become the largest domestic supplier within the next two to three years [26]. Future Outlook - The company aims for a 20% revenue growth for the year, primarily relying on price contributions rather than volume growth [15][31]. - The long-term growth drivers include external market opportunities and internal operational improvements, such as cost reductions and enhanced management processes [32][33]. Market Trends - The company anticipates that the market situation may change between the first and second halves of the year, but specific predictions are challenging [16]. - The company expects stable dollar prices for similar products compared to last year, although prices in RMB may fluctuate due to exchange rate factors [10]. Customer Insights - DGP customers in North America are price-sensitive and prefer purchasing from primary wholesalers [8]. Product Pricing - In Q1, the average price of sports grass decreased, while the price of leisure grass increased by over 10% [17][18]. - The price of leisure grass is expected to rise in Q2, with absolute growth slightly outpacing sales growth [19]. Capital Expenditure - There are no immediate plans for significant capital expenditures following the completion of the Vietnam Phase III project [27]. Market Share Goals - The company currently holds an 18% global market share, with a mid-to-long-term goal of increasing this to 30% [35].