Core Viewpoint - The new store display style of Dior has sparked controversy among consumers, with many perceiving it as mocking "working-class" individuals, leading to a significant backlash on social media platforms [2][6][7]. Group 1: Store Display Changes - Since January, Dior has introduced a new store display style globally, featuring models in suits carrying large boxes and others in pastoral-themed outfits, which has drawn criticism for its perceived insensitivity [2][4]. - The new visual style has been described as a stark contrast to Dior's luxury branding, with models appearing more like "working-class" individuals rather than embodying the high-end image typically associated with the brand [7][9]. Group 2: Consumer Reactions - Many consumers have expressed that the new display resembles fast fashion brands like Uniqlo, with comments indicating a loss of the luxury feel that Dior traditionally represents [6][7]. - Users have noted that despite the high prices of Dior products, the new designs do not convey the expected luxury, leading to feelings of mockery among those who can afford them [9][12]. Group 3: Financial and Market Context - LVMH, Dior's parent company, reported a 4% decline in revenue to €39.81 billion and a 22% drop in net profit to approximately €5.7 billion for the first half of 2025, indicating significant operational pressures [18]. - The fashion and leather goods sector, which includes Dior, saw a 7% decline in organic revenue, with a further 9% drop in the second quarter, highlighting the challenges faced by luxury brands in the current market [18][19]. - The rise of domestic brands and changing consumer preferences, particularly among Gen Z, pose additional challenges for Dior, as these consumers increasingly favor personalized and sustainable products over traditional luxury branding [19].