Industry Overview - The mini storage industry, also known as self-storage, is still in its initial stages in China compared to foreign markets. However, the market is expanding due to rising disposable income and increasing demand from urban residents, particularly young people without personal housing [1][12] - The market size of mini storage in China has grown from 0.08 billion yuan in 2015 to 2.16 billion yuan in 2024, indicating significant growth potential [12] Market Demand - Safety is the primary concern for mini storage users, with 44.3% of surveyed consumers prioritizing it. Other important factors include convenience, reasonable pricing, confidentiality, practicality, storage environment, and location, all exceeding 30% in consumer consideration [6] - Small-sized storage spaces (0.8-1.5m³) are the most preferred by users, accounting for 57.2% of the surveyed population. Companies should focus on offering storage options within the 0.3-4.3m³ range to meet market demand [8] Market Status - The mini storage industry is supported by the rapid development of logistics networks and smart logistics technology, which enhances service convenience for consumers [10] - The industry is characterized by a low concentration of market players, with many companies competing. Major players include Public Storage, Dazhong Mini Storage, and others, while new entrants are leveraging innovative service models [14][19] Competitive Landscape - The market is currently fragmented, with a mix of established brands and new entrants. Major companies are expanding their networks and improving service quality to strengthen their market positions [14] - The consumer base is primarily located in economically developed and densely populated first- and second-tier cities, with 52.5% of users in first-tier cities and 29.5% in second-tier cities [14] Development Trends - The market is expected to continue expanding, with a projected size of 3.4 billion yuan by 2028, driven by urbanization, high housing prices, and evolving consumer preferences [22] - Technological advancements, including IoT, big data, and AI, are transforming the industry from simple space rental to intelligent service offerings, enhancing operational efficiency and user experience [23][24] - The competitive landscape is evolving, with leading companies driving standardization and service quality improvements, while new technology-driven brands enhance user experience through smart solutions [25]