Core Viewpoint - The company reported a positive financial performance for the first half of 2025, with significant growth in both revenue and net profit [1] Financial Performance - The company achieved operating revenue of 3.679 billion yuan, representing a year-on-year increase of 8.2% [1] - The net profit attributable to the parent company was 648 million yuan, reflecting a year-on-year growth of 17.35% [1] - Basic earnings per share were reported at 0.66 yuan [1] Business Strategy - The company is actively developing its blueberry channel and brand, focusing on building brands such as "Aimei Zhuang" and "Midie Lan" [1] - There is a strong emphasis on expanding key account (KA) customer relationships [1] - The company has successfully launched its products on major online platforms including JD.com, OLE, and Hema [1]