Core Insights - The article highlights the growing popularity of Hanfu culture in Hangzhou, particularly around the West Lake area, where numerous studios offer Hanfu rental and photography services, attracting a diverse clientele [6][7][10] Company Overview - "Hua Jian Yue," a Hanfu makeup and photography studio, has expanded significantly since its inception, now operating 13 locations, including a new store in Hangzhou [8] - The studio customizes its offerings based on local cultural themes, such as the "青白蛇" (Green and White Snake) theme in Hangzhou, which has sold over 300 sets in six months [8] - The studio's approach combines standardization in service with a personal touch, enhancing customer experience and satisfaction [9] Industry Trends - The Hanfu culture is becoming mainstream, with an increasing number of tourists engaging in traditional attire experiences, particularly during festive seasons [7][10] - The rise of social media and popular dramas, such as "太平年" (The Peaceful Year), has influenced the demand for specific Hanfu styles and photography locations [8] - The presence of over 40 similar Hanfu studios in the West Lake area indicates a thriving market for traditional cultural experiences [10]