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中大排摩托车 | 1月:2025迎开门红 中大排加速向上【民生汽车 崔琰团队】
汽车琰究· 2025-03-02 14:04
Core Viewpoint - The motorcycle industry is experiencing strong growth in the mid-to-large displacement segment, with significant increases in both domestic and export sales, indicating a positive outlook for 2025 [1][2][3]. Industry Overview - In January 2025, sales of motorcycles above 250cc reached 59,000 units, a year-on-year increase of 52.9% but a month-on-month decrease of 12.9% [1]. - The sales of motorcycles above 125cc were 605,000 units in January, reflecting a year-on-year growth of 16.0% and a month-on-month decline of 7.1% [2]. - Exports of motorcycles above 250cc totaled 39,000 units, up 76.1% year-on-year but down 16.4% month-on-month, driven by leading companies' growth in the 250-500cc segment [2]. Structural Analysis - Sales of motorcycles in the 250cc to 400cc range reached 35,000 units, a year-on-year increase of 89.7% [3]. - The 500cc to 800cc segment saw sales of 12,000 units, up 47.9% year-on-year and 57.9% month-on-month, with new multi-cylinder models contributing to growth [3]. - The overall mid-to-large displacement motorcycle sales maintained high growth rates, with domestic sales slightly affected by seasonal fluctuations [3]. Competitive Landscape - The top three companies in the 250cc+ segment in January were Qianjiang Motorcycle, Longxin General, and Chuanfeng Power, with a combined market share of 64.1%, indicating increasing industry concentration [4]. - Chuanfeng Power's total two-wheeler sales in January were 22,000 units, a year-on-year increase of 33.0% [4]. - Qianjiang Motorcycle's sales in January were 37,000 units, a year-on-year decrease of 2.5% but a month-on-month increase of 14.8% [7]. Company Performance - Qianjiang Motorcycle's sales of 250cc+ motorcycles in January were 11,000 units, with a market share of 17.9%, reflecting an 11.0% year-on-year increase [8]. - Longxin General's sales in the same segment were 9,000 units, up 43.0% year-on-year, with a market share of 15.0% [8]. - Chuanfeng Power's sales of 250cc+ motorcycles were 8,000 units, a year-on-year increase of 18.1% [8]. Future Outlook - The motorcycle market is expected to expand rapidly, with leading companies launching new models and brands, driving industry growth [14]. - Qianjiang Motorcycle is focusing on new models such as the Qianjiang 921 and Hong 250, which are expected to contribute to sales in 2025 [11]. - The export market for motorcycles is anticipated to maintain high growth rates, with significant increases in sales projected for 2025 [6].