Core Viewpoint - The travel photography brand "Platinum Travel Photography" has been reported to have "disappeared" and owes consumers money, prompting a response from popular livestreamer Li Jiaqi who has promised refunds and compensation for affected customers [1][3]. Group 1: Company Issues - Multiple consumers have reported issues with Platinum Travel Photography, including undelivered services and difficulties in refunding deposits, with some stating they have not received products ordered as far back as May 2024 and 2025 [3]. - The company has faced financial difficulties since the pandemic, leading to a decline in marriage rates and increased operational costs, resulting in ongoing losses and the decision to reduce travel photography operations and close unprofitable stores [7]. - The company has a history of partnerships with various internet platforms and has been recognized as a pioneer in the online-to-offline (O2O) e-commerce model since its establishment in 2010 [4]. Group 2: Response and Public Reaction - Li Jiaqi announced three compensation plans for affected customers during a livestream, which included immediate refunds for unfilmed orders and cash compensation for those who had filmed but not received their photos [1]. - The hashtag related to Li Jiaqi's commitment to refunding Platinum Travel Photography orders trended on Weibo, reaching the second position on the hot search list with nearly 92 million views [1].