Core Insights - The Chengdu World University Games has seen a surge in merchandise sales, with some items sold out due to high demand [1][2] - The bamboo gold medal badge has become a popular item, featuring a unique design that includes the event's slogan [1] - Merchandise featuring the panda motif is particularly favored, with various products experiencing rapid sales [2] Merchandise Sales Performance - The event has achieved a record high in market development revenue, with 48 companies recruited for merchandise licensing [2] - A total of 500+ licensed products across 16 categories have been launched, with 218 retail points established for sales [2] - Popular items include medal fridge magnets, mascot figurines, and various apparel, which have sold out quickly upon release [2]