Core Insights - The hybrid citrus variety "Sunshine No. 2" developed by Southwest University has gained significant popularity online, leading to its rapid sell-out within days of availability [1][7] - The initiative to sell citrus fruits was aimed at providing students with practical experience and financial support, which has proven successful in increasing sales [3][10] Group 1: Sales Performance - In 2023, the sales team, consisting of students, initially struggled with sales, achieving only 70,000 yuan in revenue due to a lack of experience and customer base [3] - By 2024, the introduction of multiple online sales channels and improved packaging led to a substantial increase in sales, with over 16,000 pounds of citrus sold [3][5] - The "Sunshine No. 2" variety sold out 5,000 units, approximately 25,000 pounds, within just seven days, indicating strong consumer demand [7] Group 2: Product Characteristics - "Sunshine No. 2" is noted for its soft, juicy flesh and balanced sweet-sour flavor, allowing consumers to experience tastes reminiscent of lemon, grapefruit, and other fruits [7] - The parent varieties of "Sunshine No. 2" include well-known types such as red orange, grapefruit, navel orange, and Wenzhou mandarin, contributing to its unique flavor profile [7] Group 3: Educational Impact - The project has been recognized as a successful social practice, allowing students to apply their knowledge in a real-world context while enhancing their understanding of product sales [10] - The involvement of young individuals in leveraging online platforms for sales has been highlighted as a key factor in the initiative's success [10]