Core Viewpoint - The recent trend of fee reductions in the banking wealth management sector, particularly for fixed-income products, is driven by market competition, regulatory guidance, and the need to enhance investor returns in a declining interest rate environment [6][7]. Group 1: Fee Reduction Trends - Minsheng Wealth Management has reduced the fixed management fee rate of a pure fixed-income product from 0.5% to 0.05% annually, reflecting a broader industry trend of fee reductions since the recent cut in deposit rates [1][4]. - Other banks, such as Agricultural Bank of China Wealth Management, have also announced significant fee reductions, with some products seeing management fees drop from 0.3% to 0.01% [2][4]. - The average fixed management fee rate across the banking wealth management market has decreased to 0.1865%, down 0.45 basis points from the end of 2023 [6]. Group 2: Market Dynamics - Large banks tend to adopt a more cautious approach to fee reductions, focusing on enhancing research and service quality, while smaller banks are more aggressive in cutting fees to rapidly expand their market share [1][5]. - The fee reductions are primarily aimed at management and sales fees, which are the most significant components of the total fees charged by wealth management products [3][4]. - The shift towards lower fees is seen as a strategic move to attract clients and respond to the pressures of declining interest rates, with short-term products being particularly sensitive to fee adjustments [5][6]. Group 3: Long-term Implications - While the current fee reductions may boost sales in the short term, sustaining product competitiveness will require banks to shift from a "scale-driven" approach to a "value-driven" strategy, focusing on asset quality and risk management [7]. - The trend of ultra-low fees may become a norm among leading wealth management firms, but smaller firms may struggle to maintain such low rates due to operational costs and revenue pressures [7].