Core Insights - The article highlights the successful sales of local rice from Pinghu through China Post's multi-channel support, showcasing the effectiveness of live streaming and community engagement in promoting agricultural products [1][2] Group 1: Sales Performance - The local rice brand "Baozhengxiang" has sold a total of 7,500 kilograms through online channels and an additional 9,000 kilograms through offline sales during the New Year festival [1] - Nearly 30 live streaming events have contributed to the brand's national recognition and increased sales of other local products like "Anuduguozi" and "Jiate thermos cups" [2] Group 2: Marketing Strategy - The use of live streaming and community operations has been pivotal in driving sales, with peak online viewers exceeding 1,000 and single live sales surpassing 10,000 yuan [2] - China Post's logistics network ensures quick delivery, particularly in the Jiangsu, Zhejiang, and Shanghai regions, where customers receive their orders the next day [2] Group 3: Future Plans - China Post's Pinghu branch aims to continue exploring local quality products and deepen multi-channel collaboration to support rural revitalization and expand the reach of Pinghu's goods nationwide [2]