Core Insights - The Chinese lighting industry in lower-tier markets is undergoing structural transformation, with demand in third to fifth-tier cities and counties growing over 18% [1] - NVC Lighting launched the "Jinxuan" product series targeting the lower-tier market during a national dealer conference, emphasizing affordable quality and a new business model for hardware channel distributors [1][3] Group 1: Market Demand and Strategy - NVC Lighting's "Jinxuan" series is designed to meet the essential needs of consumers in lower-tier markets, focusing on affordability and quality [1] - The company aims to address the pain point of "low price but poor quality" in the lower-tier market through a dual innovation in supply chain and channel efficiency [1][5] Group 2: Business Model and Support - The "Jinxuan" series offers a low-risk, high-turnover model for hardware channel distributors, enhancing their operational efficiency [3][5] - NVC Lighting provides three key support mechanisms for distributors: collaborative empowerment through brand backing and digital management, policy support through the "Jinxuan Billion Partner Plan," and a closed-loop ecosystem ensuring product reliability and after-sales service [5] Group 3: Long-term Value Proposition - NVC Lighting's strategy of "Good Light for All" aims to establish a reliable product and service network, enhancing brand reputation in a competitive market [5] - The company invites nationwide distributors to join the "Jinxuan Billion Partner Plan," promoting a sustainable revenue model in the essential needs market [7]