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成都这家眼镜公司,90后掌舵,半年拿了5个亿
创业邦· 2026-01-23 00:14
Core Viewpoint - The AR glasses sector is undergoing an unprecedented capital "arms race," with significant financing activities indicating strong market consensus on the future of AR hardware [4]. Financing Activities - In January 2026, three major financing events occurred: Thunderbird Innovation raised 1 billion yuan, XREAL secured 100 million USD, and Yingmu Technology completed its C1 round with a total of 500 million yuan in the last six months [4]. - Yingmu Technology stands out with its rapid financing pace, receiving continuous support from government and market capital [4]. Product Recognition and Awards - At CES 2026, Yingmu Technology's products received multiple prestigious awards, including the "Publisher Awards - CES 2026 Winner" for INMO GO3 and "Best of Application Innovation CES 2026" [7][16]. Market Performance - In 2025, Yingmu Technology's total order volume exceeded 100,000 units, representing a year-on-year increase of 300-500% [8][14]. - The company plans to expand its offline channel by establishing over 2,000 experience stores in collaboration with brands like LOHO [8]. Strategic Focus - Yingmu Technology aims to build an ecosystem by becoming the first AR glasses brand to integrate with Tencent's application platform and establishing a 20 million yuan developer fund [8]. - The company is shifting its business logic from selling "tech toys" to providing "scene services," integrating AI and AR glasses into daily life [8]. Company Background - Founded by Yang Longsheng, a post-90s entrepreneur, Yingmu Technology focuses on creating stylish, lightweight, and affordable AR glasses [10]. - The company adopted a high-barrier technology path using waveguide technology to achieve a design close to ordinary glasses [10]. Market Position - By 2022, Yingmu Technology became a major player in the domestic consumer AR glasses market, with annual production reaching tens of thousands of units [12]. - In 2024, the company launched INMO AIR3 and INMO GO2, establishing a dual product line strategy [13]. Competitive Landscape - The consumer-grade smart glasses market has seen over 100 brands entering since 2025, with significant investments from top firms [18]. - The competition is intensifying among AI glasses, AR glasses, and AI+AR glasses, with a focus on who will become the next core digital device [18]. Future Trends - The trend is shifting towards the integration of AI and AR technologies, with a focus on achieving true "all-in-one" and "lightweight" designs [25]. - The ultimate goal is to create a rich ecosystem of killer applications that will define the future of smart glasses [25].