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雷鸟创新发布618战报:市占率52%,每卖出两台AI/AR眼镜就有一台来自雷鸟
IPO早知道· 2025-06-20 01:45
Core Viewpoint - 雷鸟创新 has achieved a market share of 52% in the XR industry during the 2025 618 sales period, with a year-on-year sales growth of 3.36 times, making it the sales champion on both JD and Tmall platforms in China [2][4]. Group 1: Sales Performance - 雷鸟创新's products, including 雷鸟 Air 3s Pro, 雷鸟X3 Pro, and 雷鸟V3 series, have ranked top in their respective categories across both platforms [2][4]. - The overall sales of smart glasses in China are expected to exceed 2.75 million units in 2025, reflecting a year-on-year growth of 107% [6]. Group 2: Product Development and Innovation - 雷鸟创新 has launched several new products in May, including the revolutionary AR glasses 雷鸟X3 Pro and the next-generation pocket TV 雷鸟Air 3s series [6]. - The company is focusing on technology innovation as a core driver, showcasing new possibilities for AI+AR glasses at AWE 2025, marking a significant step towards independent smart devices [9]. Group 3: Strategic Partnerships - 雷鸟创新 has formed partnerships with major companies like Alibaba Cloud, Gaode Map, and Ant Group to explore new applications of AI and AR technologies in smart travel and urban living [6][7].