Core Viewpoint - Qinghai Province is positioning itself as a high-quality international ecological tourism destination, enhancing its brand and attracting more domestic and international tourists by 2025 [10]. Tourism Development - Qinghai Lake's 12 ecological viewing points received 1.8749 million visitors, generating a revenue of 49.7826 million yuan [16]. - The province's summer average temperature is 16.9 degrees Celsius, making it an ideal summer retreat, with West Ning being listed among the top ten self-driving travel destinations in China [12]. - The search volume for "Qinghai summer vacation" increased by 80% in July, highlighting the province's appeal as a summer getaway [15]. Cultural Events and Heritage - Qinghai's traditional "Shehuo" performances have gained popularity, attracting attention from both national and international audiences [11]. - The province's 44 museums attracted over 3.9 million visitors, showcasing its rich cultural heritage [18]. Winter Tourism - The Gangshika Snow Peak scenic area received 958,600 visitors, generating a total tourism expenditure of 71.895 million yuan, reflecting the growth of winter tourism in Qinghai [20]. - Various sports events held at Gangshika have increased its visibility and popularity among outdoor enthusiasts [21].