Core Viewpoint - The article discusses the successful launch and business model of "Tang San Liang Da Jiu Pu," a new liquor retail brand that focuses on providing affordable and high-quality liquor directly from manufacturers to consumers, bypassing traditional distribution channels [2][4][16]. Group 1: Business Model and Market Position - "Tang San Liang" aims to address two main questions: how to allow consumers to enjoy good liquor at the lowest cost and how to open stores with minimal expenses [2][4]. - The brand has opened over 30 stores across cities like Chengdu, Chongqing, and Guangzhou, indicating rapid expansion and market acceptance [2]. - The first store's sales exceeded expectations, with over 2,000 yuan on the first day and 7,000 yuan on the second day, showcasing strong demand [2]. Group 2: Consumer Insights and Target Audience - The brand's customer base is predominantly young, with 18-30-year-olds making up the largest segment, and a near-equal gender distribution [3][16]. - There is a significant demand for high cost-performance liquor, as evidenced by the popularity of "light bottle liquor" in recent years [3][16]. - The brand targets ordinary consumers rather than high-net-worth individuals, focusing on providing affordable options for everyday drinking [16][17]. Group 3: Product Offering and Selection Process - The product pool includes around 120 types of liquor, with each store offering a selection of 40 based on local preferences [29][30]. - The selection process involves customer participation through "Tang San Liang Selection Meetings," where customers rate new products, ensuring that only those with an average score above 4 are offered [30][31]. - The brand emphasizes the importance of pure grain solid-state fermentation as a quality standard for its products [34][35]. Group 4: Customer Experience and Community Engagement - The brand aims to create a relaxed and welcoming atmosphere, positioning itself as an extension of customers' living spaces rather than a traditional bar [22][24]. - Customer engagement is fostered through free tastings and a focus on creating a sense of community, with the brand not selling food but allowing customers to bring their own [24][25]. - The pricing strategy includes an 89 yuan all-you-can-drink option, which is competitive compared to local bars, enhancing customer satisfaction [26][27].