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2025服贸观察—— 服贸会创意领航 点亮文旅新图景
Ren Min Wang· 2025-09-12 05:44
Core Insights - The 2025 China International Service Trade Fair showcases the integration of cultural heritage and cutting-edge digital technology, highlighting a transformative era for the cultural tourism industry [1][3] - The event emphasizes the role of AI and immersive technologies in enhancing visitor experiences, with innovations such as AI customer service and MR technology [2][3] Group 1: Technological Innovations - The AI customer service "Xiao Yi" at the Summer Palace exhibition has evolved to version 3.0, accumulating over 100,000 words of content and 2,000 Q&A entries, achieving an annual consultation volume exceeding 340,000 [2] - The use of MR technology allows visitors to experience historical artifacts, such as the Shang Dynasty bronze vessels, creating a unique immersive experience [2][3] Group 2: Cultural and Creative Products - The fair features a variety of cultural and creative products, including unique fridge magnets and collectibles, attracting significant interest from attendees [3] - Collaborations between companies like 52TOYS and cultural institutions have resulted in innovative toys that tell Chinese stories, reflecting the diverse creative demands of global consumers [2][3] Group 3: Visitor Experience - The event provides a platform for immersive experiences, such as the large-scale naked-eye 3D project "Dragon Tide Awakening," which allows audiences to engage without any devices [2] - The fair is designed to create a more interactive and personalized consumer experience, reshaping the cultural tourism industry landscape [3]