Core Insights - The digital influencer Tim (Pan Tianhong) announced the official entry of the fashion brand STORMCREW into Tmall, coinciding with the Double 11 shopping festival [1][4] - The brand launched multiple products including the "Hurricane 3-in-1 Jacket" and "ROAM Crossbody Bag" on Tmall, along with over ten new autumn and winter products [1][4] Group 1: Brand Strategy - The e-commerce team of STORMCREW prepared systematically for their first participation in Tmall's Double 11, focusing on product categorization, page optimization, search advertising, and customer service training [4] - Tim emphasized that the brand views e-commerce as a "brand business" rather than just a peripheral activity, highlighting that many customers are attracted to the products based on their reputation rather than brand recognition [4] Group 2: Market Positioning - The brand aims to leverage Tmall's capabilities in search, scene marketing, membership systems, and fulfillment stability to enhance brand scale effects, with a focus on upgrading supply chains and channels [4] - STORMCREW plans to offer "basic wear" as a foundation while exploring "functional wear" and "limited collaborations," integrating brand membership benefits with content offerings such as early access tests and factory visits [4] Group 3: Market Trends - The influx of brands entering Tmall ahead of Double 11 is not only to capitalize on the largest sales opportunity of the year but also to engage with young and high-net-worth consumer groups on the platform [4]