Core Viewpoint - The article highlights the successful marketing and development of the late-ripening lychee from Raoping County, Chaozhou, showcasing its expansion into various markets and the establishment of a robust marketing system to enhance sales and brand recognition [1][4][11]. Group 1: Market Expansion and Events - Raoping lychee has been actively participating in exhibitions across regions such as Xinjiang, Fujian, Shanghai, and Guangzhou, promoting the "2025 Shared Beauty" ancient tree adoption initiative [2][3]. - Various promotional activities, including "E-Road to Help Farmers" and "Chao Says Hundreds of Thousands of Lychee Harvest," have been organized to boost the visibility of Raoping lychee [3][6]. Group 2: Agricultural Development and Quality Improvement - The total lychee planting area in Raoping County is approximately 36,900 acres, with notable varieties including Guiwei, Glutinous Rice, Black Leaf, and Feizi Smile, particularly renowned for the Guiwei lychee's sweet taste and floral aroma [7][8]. - The high-quality development of the Raoping lychee industry is attributed to systematic market construction efforts, including the establishment of a unified branding strategy and the "Raoping Guiwei" brand, which has significantly improved sales through e-commerce [11][13][14]. Group 3: Infrastructure and Logistics - To extend the shelf life of lychees, a large cold storage facility of 900 cubic meters has been built, capable of storing 200,000 pounds of lychees, thus prolonging freshness for up to one month [16][18]. - The government is actively collaborating with logistics companies like SF Express, JD, and Debang to reduce cold chain transportation costs, ensuring fresh delivery to consumers [18]. Group 4: Farmer Engagement and Technology Adoption - The enthusiasm among farmers has increased due to improved management practices and expert guidance, with initiatives like plant height reduction to lower harvesting costs [20]. - Farmers are also looking towards e-commerce opportunities, expressing a desire for ongoing training in live-streaming sales to enhance market reach for Raoping lychees [21].