Group 1 - McCann Worldgroup announced the appointment of Arthur Tsang as Chief Creative Officer for Greater China, based in Shanghai, reporting to CEO Carter Chow [1] - Arthur Tsang has over 20 years of experience in the advertising industry, known for iconic campaigns in China, including work for brands like Yida, Snickers, and Mercedes-Benz [1][2] - His diverse background includes roles in investment banking and music, which have contributed to his creative insights and ability to bridge cultural and commercial aspects [1][2] Group 2 - Carter Chow emphasized the importance of creativity that resonates emotionally while driving actual growth in a competitive market, highlighting Arthur's ability to create culturally deep and market-driven work [3] - Arthur expressed enthusiasm for joining McCann Worldgroup, appreciating its commitment to meaningful communication in today's context [3]