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植物医生门店广布口碑佳,品牌实力获认可
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-24 06:43
Core Insights - The brand story of "Plant Doctor" was featured on CCTV-1's "Great National Brands" program, highlighting its unique brand appeal and industry foundation [1] - Since its establishment in 1994, the company has focused on building the "Plant Doctor" brand, positioning itself in the high-altitude plant skincare sector with a commitment to "high-altitude plants, pure beauty" [1] - The company has developed a comprehensive product matrix, including various skincare solutions tailored for different skin types, featuring products like "Qing Ciguo Light Sensitive Moisturizing Repair" and "Black Truffle Revitalizing" [1] Market Expansion - As of the end of 2024, the company operates 4,328 offline chain stores and has been recognized in the "Top 100 Chain Enterprises in Life Services" by the China Chain Store & Franchise Association for two consecutive years [1] - The company ranks first among single-brand cosmetics stores in China based on the 2024 all-channel retail revenue, showcasing its extensive market coverage through online and offline collaboration [1] Brand Recognition - The brand's strength is validated by Euromonitor data, ranking 8th among domestic brands in China's cosmetics market and 7th in the skincare market for 2024 [2] - The company received certifications for "Global Leading Single Brand Skincare Store" in November 2023 and "Global Leading Plant Extract Skincare Brand" in October 2024, reflecting its excellence in the plant extract skincare field [2] Financial Performance - The company's revenue figures from 2022 to 2024 show steady growth, with revenues of 2.117 billion, 2.151 billion, and 2.156 billion yuan respectively, and net profits of 158 million, 229 million, and 243 million yuan [2] - These financial results demonstrate the company's strong development momentum and deep brand heritage [2]