Core Insights - Shandong New Continental Rubber Technology Co., Ltd. specializes in the research, production, and sales of high-performance semi-steel radial tires, particularly focusing on high-performance SUV off-road tires, and has established a significant presence both domestically and globally [1] Group 1: Business Strategy - The company has adopted a differentiated and specialized development strategy to address the severe product homogeneity in the tire industry, identifying the growth potential in the high-performance SUV off-road tire market [3] - New Continental aims to become the world's most professional R&D and manufacturing base for SUV off-road tires, thereby creating a competitive advantage [3] Group 2: R&D and Innovation - The company invests several million yuan annually in R&D for new products, technologies, and processes, supported by a professional team of over 100 members and R&D equipment valued at over 100 million yuan [3] - New Continental has obtained over 40 patents, including 9 invention patents and 10 foreign patents, and is capable of manufacturing 34-inch off-road tires, addressing a gap in the domestic market for large-sized off-road tires [3] Group 3: Brand Development - The company recognizes the importance of building its own brand and currently has two main brands: COMFORSER and ROADCRUZA, each targeting different aspects of the off-road vehicle culture [3] - Each product series is designed with distinct core functions to enhance consumer experience [3] Group 4: Global Sales Network - New Continental has established a robust global sales network, focusing on market and customer needs, and frequently engages with customers to gather feedback for product improvement [4] - The company participates in numerous domestic and international tire and automotive parts exhibitions, while also leveraging e-commerce platforms and social media for online sales [4] - Its products are sold across major global markets, including Asia, Europe, North America, South America, Africa, and Oceania, which strengthens the company's ability to withstand international trade barriers [4]