Core Insights - The 138th China Import and Export Fair (Canton Fair) has opened its second phase, focusing on "Quality Home Furnishings," with an exhibition area of 515,000 square meters and approximately 25,000 booths, covering three major sectors: household goods, gifts and decorations, and building materials and furniture [1] Group 1: Exhibition Overview - The second phase of the Canton Fair will last for five days, from October 23 to October 27 [1] - Over 10,000 enterprises are participating in the fair, with more than 2,900 high-quality companies recognized as national high-tech enterprises, specialized and innovative "little giants," green manufacturing, and national industrial design centers [1] Group 2: Export Competitiveness - Companies are shifting from OEM and private label production to creating their own brands to enhance export competitiveness [2] - Zhejiang Dabelin Valve Co., Ltd. showcased nearly 3,000 products targeting Central Asia and the Middle East, expecting a 30% to 40% increase in procurement compared to last year [2] - The company has established its own brand "DOUBLE-LIN," which is represented in over 20 countries, exporting to 108 countries and regions globally [2] Group 3: Product Innovation and Quality - Companies are focusing on innovation and design to improve product quality and market competitiveness [3] - Shenzhen Shangwei Wine Tools Co., Ltd. introduced a compact capsule coffee machine and an intelligent wine bottle cap, appealing to young consumers in Europe and the U.S. [3] - The company reported over 60,000 units sold at the previous fair, with profits accounting for nearly one-third of total sales [3] Group 4: Cultural Adaptation and Market Expansion - Companies are addressing cultural barriers and consumer preference differences in overseas markets through innovative designs [4] - Shaanxi Longshu New Materials Technology Co., Ltd. presented an upgraded product lineup, reflecting its growing customer base and steady export growth [5] - The Canton Fair serves as an essential platform for companies to showcase their latest product designs, gather market feedback, and explore deeper cooperation with new and existing clients [5]