Core Viewpoint - The article highlights the issue of misleading marketing practices in the sunscreen product industry, particularly regarding the exaggerated claims of "high-tech" features and efficacy, which mislead consumers and disrupt market order [1][2][3] Group 1: Misleading Claims - Many sunscreen products claim to have unique technologies that provide superior sun protection, but actual performance often falls short of these claims, leading to consumer dissatisfaction [1][2] - Some products advertise long-lasting protection, such as 12 hours, yet consumers experience sunburn after just a few hours of outdoor activity, indicating a significant gap between marketing and reality [1] Group 2: Conceptual Marketing - The use of complex scientific terms like "nanoparticles," "quantum technology," and "gene repair factors" in marketing lacks substantial scientific backing and serves primarily to create a false sense of product superiority [2] - Brands exploit consumers' unfamiliarity with advanced scientific concepts to differentiate their products, often without any real technological basis [2] Group 3: Ingredient Misrepresentation - There are instances of false labeling regarding the ingredients in "high-tech" sunscreen products, where companies claim to include rare and expensive natural components that are either present in negligible amounts or entirely absent [2] - This deceptive practice undermines consumer trust in the sunscreen market and raises concerns about product integrity [2] Group 4: Need for Regulation and Self-Regulation - Increased regulatory oversight is necessary to combat exaggerated claims, conceptual marketing, and false labeling in the sunscreen industry, including stricter scrutiny of promotional content [2] - Companies should adopt self-regulation practices, focusing on genuine technological innovation rather than misleading advertising to enhance product quality [3] - Consumers are encouraged to develop better discernment skills to avoid being misled by exaggerated marketing claims and to focus on actual product performance data and reviews [3]