Core Viewpoint - The company Asics has revised its financial forecasts for the fiscal year 2025, expecting significant growth in both net profit and sales, driven by strategic changes in product offerings and increased demand from tourists [1][3]. Financial Performance - Asics anticipates a consolidated net profit of 87 billion yen for the fiscal year ending December 2025, representing a 36% increase from the previous year, up from an earlier forecast of 78 billion yen, which was a 22% year-on-year growth [1][3]. - The company expects sales to reach 800 billion yen, an 18% increase year-on-year, with operating profit projected to grow by 36% to 136 billion yen. These figures have been revised upwards by 20 billion and 16 billion yen, respectively [3]. Strategic Initiatives - The company is focusing on reducing low-priced entry-level shoe products while promoting the high-end brand "Onitsuka Tiger," which has seen a surge in sales, particularly from tourists visiting Japan. Sales from this brand reached 11.1 billion yen in the April to June period, nearly doubling from the same period last year [1][3]. - Asics is expanding its international presence, including the opening of its first direct store in Paris on the Champs-Élysées in July 2025, as part of its strategy to enhance overseas market penetration [3]. Market Response - The announcement of an increased annual dividend to 28 yen, up by 2 yen from previous forecasts, has positively impacted market sentiment, leading to the company's total market capitalization surpassing 3 trillion yen for the first time [1].