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鲁商集团亮剑链博会:“一盘货”战略织就高效韧性供应链新图景
Zhong Guo Fa Zhan Wang· 2025-07-18 04:08
Core Viewpoint - Shandong Commercial Group (鲁商集团) is preparing to showcase its innovative practices and achievements in supply chain construction at the upcoming third China International Supply Chain Promotion Expo, emphasizing its "One Plate of Goods" strategy to create an efficient, transparent, and resilient supply chain ecosystem [1][5]. Group 1: Supply Chain Strategy - The "One Plate of Goods" strategy aims to break down traditional supply chain barriers, integrating resources across various business segments to enhance the seamless flow of information, logistics, and capital [1][2]. - This strategy has significantly reduced redundant processes, lowered circulation costs, and improved the speed and accuracy of market demand responses [1][2]. Group 2: Support for Export Enterprises - In response to tariff pressures, the group has leveraged its "One Plate of Goods" strategy to assist export enterprises in transitioning to domestic sales, exemplified by the support provided to Weifang Sheng'an Food Company [2]. - The group offers a comprehensive, one-stop solution for domestic qualification, brand incubation, product listing, and marketing planning, resulting in 760 sales orders within two months [2]. Group 3: Product Development and Branding - The Shandong Innovation Research Institute is showcasing self-developed products at the expo, including "鲁商舌尖爆汁烤肠" and "鲁商舌尖五常大米," which highlight the integration of quality supply chain resources into brand building [3]. - The group collaborates with various partners to ensure high standards in product quality and safety, reflecting its commitment to brand development [3]. Group 4: Service and Cultural Value - The group extends its supply chain thinking beyond product distribution to service scenario construction and cultural value transmission, exemplified by its smart coffee service solutions [4]. - The integration of traditional art into modern life through cultural products demonstrates the group's ability to create a comprehensive supply chain from resource integration to market promotion [4]. Group 5: Future Outlook - Participation in the expo serves as a platform for the group to present its "鲁商方案" in supply chain construction, highlighting its extensive, efficient, and resilient modern supply chain network [5]. - The group aims to deepen its "One Plate of Goods" strategy, focusing on technological innovation and digital empowerment to build a more competitive and sustainable global supply chain service system [5].