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华为:推动电视业从“被动观看”迈入“主动交互”新场景
Xin Hua Wang· 2025-08-21 01:17
Core Viewpoint - Huawei's new Smart Screen MateTV represents a significant shift in the television industry from passive viewing to active interaction, integrating innovative technologies and redefining user experience [1][4]. Group 1: Technological Innovation - The MateTV introduces a mobile-like interface to large screens with the "Harmony Light Pursuit Desktop," allowing users to switch content through familiar swipe and click actions, enhanced by a 240Hz high refresh rate and 8ms ultra-low latency [2]. - It features an independent image quality chip "Honghu Vivid," improving performance by 300% compared to previous models, along with a Super MiniLED black diamond screen with a peak brightness of 5000 nits and a 180W 3.2.2 cinema-level sound system [2]. - AI algorithms enhance light perception and audio quality, creating an immersive experience that sets a new direction for the industry in terms of interface interaction and audio-visual quality [2]. Group 2: Interaction Innovation - The MateTV's interaction is revolutionized by the "Lingxi Three-Piece Set," which includes the Lingxi Pointing Remote 2, Lingxi Floating Touch, and Lingxi Handwriting Kit, improving pointing accuracy by 56% and enhancing user experience [3]. - The dual-finger floating touch technology allows for complex multi-finger operations, enabling a mobile-like interaction experience and expanding the television's use case to include gaming [3]. - The handwriting kit transforms the TV into a touch writing screen, catering to family education and children's activities, thus broadening the scope of television usage beyond traditional entertainment [3]. Group 3: Ecological Reconstruction - The new Harmony system enables seamless integration between the MateTV and other devices, allowing users to continue watching videos or switch meetings effortlessly between devices [4]. - The distributed capabilities of the Harmony system position the MateTV as a smart home hub, allowing control of various devices like lights and air conditioning through a 3D model interface [4]. - The MateTV addresses traditional television pain points such as complex operations and fragmented ecosystems, promoting a new paradigm of "playing TV like using a smartphone" [4].