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这场展览把“文博流量”化为“消费增量”
Jiang Nan Shi Bao· 2025-05-12 15:03
Core Insights - The exhibition "Golden Sea Huan - Special Exhibition of Cultural Relics Unearthed from the Tomb of Liu He of the Han Dynasty" successfully transformed cultural tourism into consumer spending during the recent May Day holiday, attracting a large number of visitors to Jiangsu [1][6] - The exhibition showcased 122 items, including 115 kilograms of gold artifacts and over 10 tons of five-zhu coins, highlighting the wealth of the Han Dynasty and drawing significant public interest [2][3] Exhibition Highlights - The exhibition featured exquisite gold artifacts such as the "Horse Hoof Gold" and 22 pieces of "Cake Gold," each weighing approximately 250 grams, which captivated many visitors [2] - Other notable artifacts included a bronze lamp designed with a goose and fish motif, demonstrating advanced bronze casting techniques and philosophical ideas of harmony with nature, and a lacquer mirror depicting Confucius, showcasing the high artistic skills of Han craftsmen [3] Design and Experience - The exhibition design incorporated Han Dynasty elements throughout the museum, enhancing the immersive experience for visitors [4] - Interactive features, such as multimedia films and hands-on bronze musical instruments, were included to enrich the audience's engagement with Han culture [4] Cultural and Economic Impact - The exhibition led to a surge in demand for cultural and creative products, with items like the "Horse Hoof Gold" refrigerator magnets selling out within an hour of the exhibition opening [5] - During the May Day holiday, the museum received nearly 60,000 visitors, with the special exhibition attracting over 5,000 visitors daily, significantly boosting the local cultural tourism economy [6] - The museum plans to continue enhancing its exhibition quality and variety, with future events including a panda-themed exhibition scheduled from May 18 to August 31 [6]