Core Viewpoint - Hublot has developed a unique 18K gold alloy called Magic Gold, which is the only scratch-resistant gold material in the world, addressing the common issue of gold's susceptibility to scratches [2][20][21]. Group 1: Magic Gold - Magic Gold is a revolutionary 18K gold alloy that combines gold with boron carbide, resulting in a material with a Vickers hardness of 1000 HV, significantly surpassing traditional 18K gold and stainless steel [20][21]. - The development of Magic Gold took 15 years, initiated by former Hublot CEO Jean-Claude Biver, who aimed to create a scratch-resistant gold watch [5][20]. - The manufacturing process involves high-pressure and high-temperature techniques that allow molten gold to penetrate the micro-pores of boron carbide, creating a composite structure that is both durable and aesthetically appealing [13][16][20]. Group 2: Golden Crystal - Hublot has also developed a material called Golden Crystal, which is a unique creation that mimics the beauty of natural gold crystals, taking five to six years to perfect [21][25]. - Each Golden Crystal is distinct in appearance, resembling various natural forms, and is not a flat structure but a complex three-dimensional shape [27][29]. - Hublot has chosen not to patent the Golden Crystal technology to keep the manufacturing process a secret, emphasizing the uniqueness of each piece [29]. Group 3: Future Innovations - Hublot is exploring new materials, including a purple variant of Magic Gold and a potential fusion of plant materials with metals aimed at creating a more feminine aesthetic in watch design [34]. - The company is committed to innovation and aims to create materials that resonate with the emotional and aesthetic needs of female consumers, rather than simply resizing men's watches [34].