Core Points - The event "Ice and Snow Dream, Asia in Heart" successfully concluded in Beijing, promoting Heilongjiang Province's summer tourism for 2025 and showcasing its cultural and ecological richness [1][31] - Various cities in Heilongjiang, including Harbin, Mudanjiang, Jixi, Shuangyashan, Qitaihe, and Daxing'anling, participated in the promotional activities, highlighting their unique tourism offerings [1][5] Group 1: Event Highlights - The event featured a promotional video showcasing the natural beauty and summer coolness of Heilongjiang, with performances that combined modern dance and local elements [3][5] - Cities presented their unique attractions, with Harbin emphasizing its status as a "World Music City" and inviting visitors to experience its vibrant summer activities [5][10] - Mudanjiang highlighted its proximity to Russia and its unique cross-border tourism opportunities, showcasing local architecture and cultural experiences [7][10] Group 2: Tourism Offerings - Jixi's presentation focused on its scenic landscapes and cultural heritage, using a song to depict the beauty of its hometown [10] - Shuangyashan promoted itself as a "treasure city" with rich natural resources and cultural history, appealing to tourists interested in nature and agriculture [11] - Qitaihe emphasized its reputation as an "Olympic Champion City" and a "Climate-Friendly City," offering diverse tourism experiences [13] Group 3: Interactive Experiences - Daxing'anling showcased its unique ethnic heritage through fashion displays, blending traditional and modern elements [15] - Various tourism enterprises introduced summer activities and promotions, such as ice-themed attractions and cultural festivals, to attract visitors [17][21] - The event included interactive elements like prize draws, enhancing visitor engagement and interest in Heilongjiang's tourism offerings [31] Group 4: Local Products and Cuisine - The event featured local delicacies and products, such as Northeast black bee honey and blue indigo fruit juice, attracting attention from attendees [24][27] - The promotion of local cuisine, including Jixi cold noodles, created a buzz among visitors, further enhancing the appeal of the region's culinary offerings [27][30] Group 5: Future Initiatives - Following the event, Heilongjiang plans to leverage the "post-Winter Olympics" effect to promote a "full-season" tourism strategy, launching over a hundred themed activities and routes for the summer [31]

Core Viewpoint - The event "Ice and Snow Dream, Asia Heart" organized by Heilongjiang Provincial Culture and Tourism Department aims to promote summer tourism in Heilongjiang, showcasing its unique attractions and inviting visitors from Jilin to experience a refreshing getaway [1][33]. Group 1: Event Overview - The promotional event took place on April 23 in Jilin City, featuring creative presentations and immersive experiences to highlight Heilongjiang's summer tourism resources [1]. - Various representatives from Heilongjiang's cultural and tourism sectors participated, including officials from cities like Harbin and Qiqihar, as well as tourism enterprises and media [1]. Group 2: Promotional Highlights - The event opened with a promotional video showcasing Heilongjiang's natural beauty, including the Zhalong Wetland and the mysterious Oroqen tribe [2]. - Harbin's presentation emphasized its cultural and ecological appeal, promoting the upcoming 37th Harbin Summer Music Festival alongside local cuisine [2]. - Qiqihar's presentation highlighted its culinary culture and ecological resources, promoting a "tourism + camping" initiative with over 20 camping sites [4]. Group 3: Regional Attractions - Black River's presentation focused on its international appeal, promoting cross-border tourism with Russia and highlighting historical sites [6]. - Daxing'anling's promotion emphasized its status as a national tourism demonstration area, showcasing its natural wonders and seasonal beauty [9]. - Qitaihe's presentation highlighted its rich cultural heritage and its reputation as a "champion city" with a strong sports culture [11]. Group 4: Collaborative Efforts - The event facilitated deep connections between tourism enterprises from Heilongjiang and Jilin, focusing on resource sharing and market promotion [33]. - A special "3S" plan was introduced by Ctrip to enhance the summer tourism experience in Heilongjiang, offering various discounts and packages [17]. Group 5: Interactive Experiences - The event featured interactive exhibits showcasing local cuisine, cultural products, and unique experiences, creating an engaging atmosphere for attendees [19]. - Various stalls offered local delicacies and cultural souvenirs, attracting significant interest from visitors [21][24][26][29][31].