Core Insights - Shandong Province's Linyi City achieved impressive tourism results during the "May Day" holiday, receiving 6.963 million visitors and generating 4.73 billion yuan in tourism revenue, both showing over 10% year-on-year growth [1] Policy Support - The city implemented a "policy + funding + scenario" strategy, including a 10.2 million yuan tourism team reward and a 1 million yuan promotional fund, alongside incentives for new business models like low-altitude flights and VR/AR [2] - Consumer vouchers played a crucial role, with 2 million yuan in vouchers stimulating 20 million yuan in consumption and nearly 300 million yuan in overall consumption [2] Innovation in Tourism Experience - Linyi City utilized "technology + creativity" to enhance visitor experiences, launching over 4,000 cultural and tourism activities during the holiday, including innovative projects like NPC role-playing games and drone shows [3] - The city ranked among the top 10 small cities in China for tourism popularity, with significant attendance at events such as the "Water Rhythm Langya" performance, which attracted over 100,000 viewers in a single day [3] Industry Collaboration - New concepts like "physical and cultural tourism" and "exhibition and cultural tourism" were introduced to address industry fragmentation, with 55 major brand events and over 1,000 community events held, attracting 170,000 participants and generating 350 million yuan in consumption [4] - Innovative activities integrated tourism with local commerce, drawing 600,000 visitors to wholesale markets through various promotional events [4] Major Projects Driving Consumption - Significant projects are being developed to boost consumption, including the second phase of Langya Ancient City and the opening of Linyi Polar Ocean Kingdom, which are expected to enhance visitor engagement and increase secondary consumption to 35% [5] Strategic Goals for Tourism Revenue - The city aims to achieve a target of 100 billion yuan in annual tourism revenue through a three-pronged approach: enhancing cultural tourism integration, accelerating major project development, and innovating marketing strategies [6][7] - The focus is on transforming Linyi from a transit point into a destination, leveraging its rich cultural heritage and modern attractions to attract more visitors [7]