Core Insights - HEINEKEN has launched its EverGreen 2030 strategy to accelerate growth in the beer category, which is expected to recover despite current challenges from COVID and inflation [1][2][3] - The beer category captures 42% of consumer spending on alcohol, indicating significant growth potential through innovation and technology [1][4] Growth Acceleration - The beer category is projected to grow volume by approximately 1% per annum, with HEINEKEN well-positioned to capitalize on this through its global footprint and strong presence in both developed and emerging markets [4][13] - HEINEKEN is focusing on 17 key growth markets and aims to strengthen its leadership in 50 markets where it already holds strong positions [4][5] Brand and Innovation Leadership - HEINEKEN is a leader in premium and non-alcoholic beer segments, with innovations like the next generation of 0.0 beer under the Heineken brand [5][12] - The company is expanding its brand portfolio and innovations in low and no-alcohol segments to meet evolving consumer trends [5][10] Productivity Enhancement - HEINEKEN achieved over €3 billion in gross savings under its previous strategy and aims for an additional €400-500 million in annual gross savings moving forward [6][9] - The company plans to double the size of HEINEKEN Business Services to enhance productivity and operational efficiency [7][8] Digital Transformation and Sustainability - HEINEKEN is investing over €1 billion in its Digital Backbone to transform operations across more than 70 markets [9][10] - The company is committed to sustainability, updating its water efficiency target to below 2.6hl/hl by 2030 and reaffirming its net zero carbon emissions goal by 2030 [13] Financial Ambitions - HEINEKEN expects mid-single-digit organic net revenue growth, with organic operating profit anticipated to outpace revenue growth [13] - The company aims for over 90% cash conversion and plans to incorporate Returns on Invested Capital (ROIC) into its management incentive framework [13]