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The Future of Beer is (Ever)Green!
Globenewswire· 2025-10-23 05:00
The Future of Beer is (Ever)Green! HEINEKEN unveils EverGreen 2030, its five-year strategy to accelerate growth Amsterdam, 23 October – HEINEKEN sees significant headroom for growth in the beer category, the company shall announce today at the unveiling of its EverGreen 2030 strategy despite the beer category's current sluggish recovery from COVID and inflationary-impacts. EverGreen is HEINEKEN’s sharpened five-year strategy to accelerate growth in a rapidly changing world. Changing consumer trends pose bo ...