Core Viewpoint - Vera Bradley reported a significant decline in fiscal Q2 2026 revenue, missing analyst expectations, which led to a drop in stock price [1][6]. Revenue Performance - Consolidated net revenues from continuing operations decreased by 24.6% to $70.9 million, falling short of Wall Street's forecast of $78.5 million [1]. - Direct segment revenue fell by 16.2% to $60.5 million compared to $72.2 million a year earlier, with comparable sales dropping by 17.3% [3]. - Indirect segment revenue saw a substantial decline of 52.5%, down to $10.3 million from $21.8 million, attributed to lower orders from key accounts and reduced liquidation activity [4]. Loss and Sales Trends - The company managed to narrow its adjusted net loss to 2 cents per share, outperforming the expected loss of 15 cents [2]. - Comparable sales experienced a 17.3% decline, indicating lower conversion rates across various sales channels [2][3]. Strategic Initiatives - The company is undergoing a product design revamp, reintroducing iconic styles while balancing fabrics, silhouettes, and prints [5]. - A comprehensive strategy involving merchandising, innovation, marketing, and multi-channel engagement is being implemented to reconnect with loyal customers and attract new audiences [5]. - The company closed seven underperforming full-line stores and one outlet as part of its footprint rationalization efforts [3].

FORT WAYNE, Ind., Sept. 11, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced its financial results for the second quarter of the fiscal year ending January 31, 2026 (“Fiscal 2026”). Second Quarter Comments “Our second quarter results were in line with our internal expectations. Notably we saw sequential improvement versus the first quarter in comparable store sales across our store fleet and on VB.com, and in each month during the second quarter. We are encouraged th ...