Core Insights - Lezzat has launched its 2026 Amazon Europe Expansion services aimed at helping US Amazon sellers establish a presence in European marketplaces [1][8] - The initiative addresses challenges such as VAT compliance, marketplace localization, and logistics coordination, facilitating international scaling for sellers [3][6] - Less than 1% of US Amazon sellers are currently active in Europe, indicating a significant opportunity for growth in underpenetrated markets [4] Company Overview - Lezzat is a UK-based Amazon full-service agency founded in 2018, having supported over 500 brands in scaling their presence on Amazon across the UK, USA, and Europe [9] - The agency offers end-to-end services including Amazon SEO, design, PPC, consulting, marketplace setup, listing localization, DSP, inventory management, and review management [9] Service Features - The 2026 Expansion Service includes managed VAT registration and compliance, marketplace onboarding for various European countries, listing translation and localization, advertising and marketing strategy, inventory planning, and review management [5][6] - The program aims to centralize operations, allowing sellers to focus on brand scaling while Lezzat manages compliance and operational demands [6][7] Market Opportunity - Early expansion into Amazon Europe is positioned as a long-term competitive advantage for sellers, with the potential for diversification and business protection in growing markets [8]