Core Insights - Toyota Motor Corporation is transitioning its 2026 RAV4 to be exclusively electrified, offering hybrid and plug-in hybrid options as part of a redesign of its best-selling SUV [1][2] - The new RAV4 will feature a 2.5-liter four-cylinder engine, with the hybrid version producing 226 horsepower (front-wheel drive) and 236 horsepower (all-wheel drive), while the plug-in hybrid will deliver 320 horsepower, an increase from 302 horsepower in the previous model [2] - Toyota aims to sell 9.8 million vehicles globally in the current fiscal year, an increase from 9.36 million the previous year, with electrified vehicle sales projected to rise to 5.18 million units [8] Product Launches and Strategy - The 2026 RAV4 will be available in three new design variants: Core, Rugged, and Sport, and will include updates such as a new touchscreen display and enhanced safety features [2][3] - By 2027, Toyota plans to launch 10 new electric vehicles in key global markets, including the Urban Cruiser and C-HR+ electric SUVs in Europe [6] - In China, Toyota has introduced the bZ3X, its most affordable EV, and plans to launch additional models to strengthen its position in the largest EV market [7] Market Performance and Sales Targets - Despite selling over 10.2 million vehicles globally in fiscal 2025, only about 145,000 were fully electric, representing just 1% of total sales, while EVs accounted for approximately 14% of global vehicle sales in 2024 [4] - Toyota's cautious approach to fully electric vehicles has been noted, but recent announcements indicate a shift in strategy with new EV launches and production targets [5] - Combined sales of Toyota and Lexus are projected to reach 10.4 million units, a 1.2% increase from fiscal 2025, driven by improved production capacity [8]

Core Insights - Toyota Motor North America has unveiled the all-new 2026 RAV4, marking the sixth generation of America's best-selling compact SUV, which will be available in three distinct designs: Core, Rugged, and Sport [1][6][8] - The 2026 RAV4 will feature a fully electrified lineup, offering both Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV) powertrains, with the introduction of the first-ever RAV4 GR SPORT model [1][6][7] Design and Features - The Core design includes a modern aesthetic with a paint-matched grille and various wheel sizes ranging from 17 to 20 inches, available in well-equipped grades such as LE, XLE, and Limited [2][6] - The Rugged design is exemplified by the Woodland model, which features an adventurous look with raised roof rails, standard All-Terrain tires, and a higher ride height, available in both HEV and PHEV configurations [3][6] - The Sport designs, particularly the RAV4 GR SPORT, emphasize performance with a GR-tuned suspension, enhanced body rigidity, and exclusive PHEV powertrain options [4][6] Powertrain and Performance - The new PHEV models will feature a high-capacity drive battery and a newly developed Plug-in Hybrid System, achieving up to 320 combined system net horsepower, an increase of 18 hp over the previous generation [5][7] - The HEV system has been upgraded to deliver 236 combined system net horsepower on AWD models, a 23 hp improvement over the previous generation [5][6] Technology and Safety - The 2026 RAV4 will introduce the Arene software development platform, enhancing safety, security, and connectivity features, including the latest version of the Toyota Audio Multimedia system [20][21][23] - The new Toyota Safety Sense 4.0 system will debut with the 2026 RAV4, featuring improved hardware and detection capabilities [23] Interior and Comfort - The interior design focuses on functionality and user-friendly technology, featuring a new 10.5-inch or optional 12.9-inch touchscreen and a standard 12.3-inch digital gauge cluster [15][16] - Various seating options and interior colors will be available, with the Woodland grade offering unique outdoor-inspired touches [18][19] Availability and Pricing - The 2026 RAV4 models are expected to arrive at Toyota dealerships across the U.S. later in the year, with pricing details to be announced closer to the on-sale date [8]