Core Insights - Stellantis is reviving the V-8-powered Ram 1500 SRT TRX pickup truck, which will be available late in 2026 for approximately $100,000, as part of a U.S. sales turnaround plan [1][2][5] Group 1: Product Details - The 2027 Ram 1500 SRT TRX features a supercharged 6.2-liter "Hellcat" engine producing 777 horsepower and 680 foot-pounds of torque, making it the "fastest and most powerful production gas pickup truck in the world" with a 0-60 mph time of 3.5 seconds and a top speed of 118 mph [2][4] - The starting price for the TRX is $99,995, excluding a $2,595 destination fee, bringing the total to $102,590, compared to the initial TRX price of $71,690 in 2020 [4] Group 2: Strategic Direction - The return of the TRX aligns with CEO Tim Kuniskis's turnaround strategy, which includes over 25 announcements aimed at revitalizing Stellantis's U.S. sales, which have declined significantly in recent years [3][5] - Kuniskis has shifted the company's focus back to V-8 engines, reversing previous plans to phase them out due to stricter fuel economy regulations that have since been relaxed [5][6] Group 3: Sales Performance - Stellantis's U.S. sales fell from the fourth to the sixth position among automakers from 2021 to 2024, with a 6% decrease in sales through the third quarter of the previous year, and an expected total of 1.25 million sales for the year, down 4.4% from 2024 [6][7] - The company aims to capture market share in a challenging environment, as auto sales are projected to remain flat or decline in 2026 [7][8] Group 4: Other Brand Strategies - Jeep is also undergoing a turnaround strategy, with plans to reposition pricing, models, and features to address years of declining sales since 2018 [9][10] - The Jeep reset plan aims to streamline the product lineup and improve profitability, with new models like a resurrected Cherokee and an all-electric Recon expected to contribute to growth [11][12]

Core Insights - The 2027 Ram 1500 SRT TRX is positioned as the fastest and most powerful production gas pickup truck globally, reclaiming its top status in the half-ton segment after a brief hiatus [2][50] - The vehicle features a 6.2-liter supercharged HEMI® V-8 engine, delivering 777 horsepower and 680 lb.-ft. of torque, surpassing its nearest competitor by 57 horsepower and 40 lb.-ft. of torque [3][16] - The TRX is set to launch in the second half of 2026 with a starting price of $99,995, not including destination fees [11][50] Performance Features - The TRX can accelerate from 0-60 mph in just 3.5 seconds and has a top speed of 118 mph, showcasing its high-performance capabilities [4][6] - It is equipped with a TorqueFlite eight-speed automatic transmission and full-time active four-wheel-drive, ensuring optimal traction and performance [4][20] - The vehicle features advanced suspension technology, including second-generation Bilstein Black Hawk e2 adaptive shocks and Ram Active Terrain Dynamics, providing superior ride comfort and handling [25][26] Design and Technology - The TRX includes a best-in-class 14.5-inch touchscreen and a 12.3-inch digital cluster, enhancing the technological experience for users [9][33] - Luxury features include heated, ventilated, and massaging front seats, along with a premium 19-speaker Harman Kardon audio system [42][47] - The Bloodshot Night Edition offers a unique two-tone design and exclusive interior accents, celebrating the TRX's return [7][32] Market Positioning - The TRX represents a significant return of the SRT Performance Division to the Ram lineup, marking a new chapter in the brand's performance heritage [13][50] - Ram aims to maintain its competitive edge in the off-road segment by offering more power and advanced features than its competitors [50][51] - The TRX is part of Ram's broader strategy to enhance its off-road lineup, which includes various models catering to different customer needs [48][51]

Core Insights - The 2027 Ram Power Wagon with Cummins turbo diesel has been introduced, featuring a 6.7-liter Cummins HO turbo diesel engine that produces 430 horsepower and a best-in-class base diesel torque of 1,075 lb.-ft, maintaining its status as the most off-road-capable full-size pickup [2][4][7] Product Features - The new Power Wagon combines Cummins power with exceptional towing capability, extended range, and off-road performance, catering to customers seeking adventure [3][4] - It includes advanced features such as front and rear electronic-locking differentials, Bilstein shocks, and a class-exclusive five-link coil rear suspension, enhancing off-road capability [7][10] - The truck offers a towing capacity of nearly 20,000 pounds and a payload capacity of almost 3,000 pounds, making it suitable for various hauling needs [19] Design and Comfort - The 2027 Ram Power Wagon features a robust design with underbody skid plates, 20-inch Satin Black wheels, and 34-inch all-terrain tires, ensuring durability and performance [6][14] - Inside, it boasts a premium interior with options for heated and ventilated leather-trimmed seats, a 14.5-inch Uconnect 5 touchscreen infotainment system, and advanced safety features [16][17][18] Market Positioning - The Power Wagon with Cummins turbo diesel is set to launch in the second half of 2026 at a starting price of $88,470, reflecting Ram's commitment to meeting customer demands for powerful and capable trucks [4][5] - Ram continues to enhance its product lineup, focusing on off-road performance and customer preferences, which positions the brand competitively in the growing truck market [21][22]