Ben, I do want to start with you. The big event in Times Square. And more importantly, what exactly are you showing off.What am I going to be able to do in the future that I can't do today. Yeah. Thank you for having us.So in Times Square now, we've created a first of its kind experience. You are now able to walk onto a machine and scan your feet. Makes a 3D model of your feet.We're able to get information more than what we could do with our online scanning system. Like the way your toes are shaped, the way ...