Core Insights - BOE launched its annual flagship offline brand marketing event "Hello BOE" 2025 in Zhuhai, showcasing high-end display technology and digital solutions at the first "Hengqin-Macau International Digital Art Expo" [1][3] - The event featured four thematic exhibition areas, with BOE empowering the "Art Future", "Reapply Magic", and "Technology Reconstructs Art" sections using advanced display technologies [3] Group 1 - BOE's Mini LED display screens demonstrated high brightness and low power consumption, effectively presenting immersive installations by artists [5] - The "Art Future" section utilized BOE's ADS Pro technology on 46-inch ultra-narrow bezel screens, achieving a contrast ratio of 1200:1 and a viewing angle of 178 degrees [5] - The interactive installation "Emotion Theater" by artist Fei Jun was showcased on a curved LED screen, providing a healing audio-visual experience by detecting audience emotions in real-time [5][6] Group 2 - BOE collaborated with the Palace Museum to create the "See the Palace Museum in Hengqin" digital experience exhibition, featuring immersive display products that vividly present cultural relics [8] - The exhibition utilized BOE's new generation of lossless Gamma display technology, allowing for interactive experiences with the Palace Museum's treasures [8] - BOE's P1.5 class paper LED screens effectively recreated a 40-square-meter landscape painting while saving 40% energy at the same brightness level [8] Group 3 - The "Hello BOE" initiative has been ongoing since 2021, with 13 exhibitions held across various cities, reaching nearly 4.5 million consumers [8] - The event aims to create a digital art ecosystem that encourages experience, reflection, and creativity, highlighting the synergy between digital technology and artistic expression [8]