科技+文化融合
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科技+文化融合,正为“一带一路”书写新叙事
Zhong Guo Jing Ji Wang· 2025-11-21 02:53
Core Insights - The integration of technology and culture is reshaping the "Belt and Road" initiative, moving beyond traditional infrastructure to a more relatable and human-centered approach [1][10] - The emergence of new composite talents who understand both art and technology is driving cultural exchanges and providing new opportunities for the cultural industry [3][9] - Chinese enterprises are leading the way in changing how cultural heritage is transmitted and disseminated through advanced technologies [4] Group 1: Cultural and Technological Integration - The third "Belt and Road" Cultural and Technological Integration Development Conference featured representatives from 15 countries discussing the coexistence of technology and art in the AI era [1] - The conference opened with a thematic drama that showcased the dialogue between science and art, as well as traditional and digital expressions [1] Group 2: Emerging Cultural Products - New industries such as animation, gaming, and esports are becoming frontline platforms for cultural value transmission due to their inherent technology and culture attributes [5] - The animated film "Ne Zha" achieved over 15.4 billion yuan in box office revenue, showcasing the successful integration of traditional Chinese ink painting with 3D animation [6] - The CS Shanghai Major esports event attracted nearly 10,000 overseas viewers, generating approximately 370 million yuan in tourism and consumption [6] Group 3: Global Cultural Exchange - Esports is emerging as a universal language connecting the new generation across countries, with the CS Major event reaching around 2.3 billion global live stream viewers [8] - Successful cultural products create broad communication platforms, allowing diverse audiences to connect through shared interests, aligning with the "Belt and Road" initiative's goal of mutual understanding [8] Group 4: Corporate Strategies - The "Belt and Road" vision presents opportunities and higher demands for cultural and technological enterprises, necessitating actions to create globally resonant cultural products [9] - Perfect World emphasizes three strategies: leveraging technology for continuous evolution, reshaping cultural product value through experience, and infusing cultural essence into global dissemination [9] - The game "Persona 5: Phantom of the Night" received a nomination for TGA 2025 Best Mobile Game and topped the iOS free game charts in 35 countries and regions after its overseas launch [9]
科技与文化交汇:赋能广告产业,链接亚洲机遇 第32届中国国际广告节&第34届亚洲广告大会在京圆满闭幕
Jing Ji Guan Cha Wang· 2025-11-03 11:32
Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Congress successfully concluded in Beijing, emphasizing the theme "Intelligent Advertising New Chapter: China as the Main Stage, Asia in Sync" [1][2] - The event attracted over 10,000 representatives from more than 30 countries and regions, establishing an international advertising exchange platform that integrates technology and culture [1][2] Group 1: Event Overview - The dual event format marked a significant step in the integration of China's advertising industry with the international stage, showcasing a "dual main stage" model that included over 220 foreign representatives [2] - The event created a complete ecosystem for "display, communication, release, and cooperation," enhancing the global reach of Chinese advertising [2] - The "dual event linkage" mechanism resulted in unexpected synergistic effects, significantly boosting the international influence of China's advertising industry, reaching over 1 billion people through multi-channel communication [2][3] Group 2: Industry Insights - Key industry leaders from companies like WPP, Tencent, and Haier discussed topics such as AI-driven brand transformation, showcasing the forefront of China's advertising industry under technological influence [3][4] - The event featured various awards and forums, including the Yellow River Award and the Great Wall Award, covering hot topics like AI advertising development and brand innovation [4] - The presence of major media and well-known companies at the exhibitions highlighted the diverse ecosystem and innovative vitality of the advertising industry [4] Group 3: Regional Impact - Haidian District, as the event's host, provided a rich cultural and technological foundation, aligning with the event's theme of "innovation-driven, technology-enabled" [5][6] - The region's strong AI research capabilities are seen as a driving force for advertising innovation, while the advertising industry can enhance the branding process of local universities and tech companies [5][6] Group 4: Future Outlook - The successful hosting of the Asian Advertising Congress in China symbolizes a win-win situation, with Beijing set to host the event again in 2025, reinforcing its position as a hub for international exhibitions and technological integration [7][8] - The event is viewed as a starting point for future collaborations and resource expansion, with participants gaining valuable insights into AI, branding, and cross-industry integration [8]
中国国际广告节:科技与文化交汇,“双主场”链接亚洲机遇
Xin Jing Bao· 2025-10-27 10:08
Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Congress successfully concluded in Beijing, focusing on the theme "Intelligent Advertising New Chapter: China as the Main Stage, Asia in Sync" [1][6] - The dual-event format marked a significant step in the integration of China's advertising industry with the international stage, attracting over 10,000 representatives from more than 30 countries and regions [2][7] Group 1: Event Highlights - The event was held in a "dual main stage" format, featuring over 220 international representatives, creating a comprehensive ecosystem for "display, communication, release, and cooperation" [2] - The event's content reached over 1 billion people through "all-media + outdoor advertising" strategies, significantly enhancing the international influence of China's advertising industry [2] - Key industry leaders from companies like WPP, Tencent, and Haier discussed topics such as AI-driven brand transformation, showcasing the cutting-edge achievements of China's advertising sector [3] Group 2: Technological and Cultural Integration - Experts from international organizations like Accenture and Dentsu shared insights on AI's role in advertising innovation, discussing topics such as AI payment reconstruction and intelligent applications [4] - The event included award ceremonies for the China Advertising Industry Awards and over 20 specialized forums covering various hot topics, including AI advertising development and brand innovation [4] - Three major exhibitions showcased the diverse ecosystem and innovative vitality of the advertising industry, featuring prominent media and companies [4] Group 3: Regional Impact - Haidian District, as the event's host, provided a rich cultural and technological foundation, aligning with the event's theme of "innovation-driven, technology-enabled" [5] - The advertising industry is seen as a pioneer in sensing AI transformations, with Haidian's research capabilities fueling advertising innovation [5] - The collaboration between the advertising industry and Haidian's tech firms is expected to enhance regional influence and market reputation [5] Group 4: Future Outlook - The successful hosting of the dual events solidifies Beijing's position as a hub for international exhibitions and technology integration, with expectations for deepened collaboration in the next five years [7] - The theme "China as the Main Stage, Asia in Sync" reflects the growing global presence of Chinese products and services, indicating a trend towards greater synergy in the advertising market [7] - The event fostered inspiration and resource expansion among participants, paving the way for future collaborations in AI, branding, and cross-industry integration [7]
240小时免签下北京入境游|虫洞创想运营总监黄源钊:境外游客普遍青睐“科技+文化”融合类体验
Bei Jing Shang Bao· 2025-10-26 11:24
Core Insights - The inbound tourism business of Chongwong Creative has shown significant growth, with overseas tourist order revenue accounting for 10% of total revenue, exceeding expectations [2] - The primary sources of overseas tourists are Southeast Asia, South America, and some European countries, with a strong overall willingness to spend [2] - There is a strong interest among overseas tourists in experiences that integrate technology and culture, indicating a demand for innovative products [2] - The VR skydiving experience along Beijing's central axis received overwhelmingly positive feedback from overseas tourists during the recent holiday period [2] - Chongwong Creative plans to continue leveraging cultural IP and high-tech methods to enhance tourism experiences and upgrade the inbound tourism product system [2] - The company faces challenges in understanding and addressing core pain points of tourists, as it is still in the experience accumulation phase [2] - To tackle the challenges posed by the current tourism off-season, the company is actively seeking to expand its product reach through hotel partnerships, tour guide resource integration, and the development of educational travel products [3]
山东联通客服携手尼山圣境,把儒家文化请进直播间
Qi Lu Wan Bao· 2025-10-22 06:15
Core Insights - The 2025 China International Confucius Culture Festival was successfully held in Qufu, Shandong, focusing on the theme "Great Confucius, Harmony and Coexistence," catering to scholars and enthusiasts while boosting the cultural tourism economy during the National Day holiday [1] Group 1: Cultural Significance - The Nishi Sacred Site, located in Qufu, embodies the concept of "Confucius's World, the World's Confucius," merging natural landscapes with humanistic spirit [3] - The large-scale artistic performance "Golden Sound and Jade Vibration" showcases Chinese ceremonial music through poetry, music, and dance, while the night show "Nishi Sacred Show" utilizes light, water screens, drones, and fireworks to create a dreamlike experience [3] Group 2: Educational Experience - The "University Hall" serves as a core cultural venue, integrating exhibition, lectures, and performances, allowing visitors to engage in activities like "reading the Analects" and exploring the profound meanings of Confucianism [5] - Digital tools enhance visitor interaction, enabling immersive learning experiences through animated explanations of Confucian culture, catering to various age groups [5] Group 3: Technological Integration - Shandong Unicom has achieved a 98.32% coverage rate of 5G networks in key scenic areas, ensuring high-speed internet access with download rates reaching 1.5Gbps in hotspot areas [6] - During peak visitor times, Unicom employs measures such as base station expansion and network monitoring to ensure seamless connectivity for activities like payments and live streaming [6] Group 4: Cultural Promotion - The integration of traditional Confucianism with modern 5G technology transforms the Nishi Sacred Site into an interactive and shareable "dynamic classroom," enhancing the accessibility of Confucian culture [8] - This "technology + culture" fusion allows the Qilu cultural brand to reach a broader audience, leveraging network capabilities to promote Confucian values [8]
“中国离未来更近!”机器人取牛奶、首钢科幻乐园圈粉新西兰友人
Bei Jing Ri Bao Ke Hu Duan· 2025-09-24 10:43
Core Insights - The transformation of the Shougang industrial site into a futuristic space, exemplified by the SoReal Sci-Fi Park, showcases China's integration of technology and culture [1][3] - The visit by the New Zealand-China Friendship Association highlights the growing bilateral relations and cultural exchanges between the two countries [3][9] Group 1: Technological Innovation - The Shougang site features a humanoid robot capable of performing intricate tasks such as opening a refrigerator, which impressed visitors and demonstrated advanced AI capabilities [7][9] - The Ruiman Intelligent Humanoid Robot Data Training Center, operational since March 29, 2023, focuses on data collection and training for robots, aiming to apply technology across various industries [9] Group 2: Cultural Exchange - The visit aimed to deepen mutual understanding and cooperation between New Zealand and China, marking the beginning of the second decade of their comprehensive strategic partnership [3][9] - Visitors expressed admiration for Beijing's blend of rich history and innovative approaches to revitalizing old industrial spaces, enhancing cultural and tourism experiences [5][9]
2025服贸会|文旅体验迎变革 前沿科技驱动“科技+文化”融合新表达
Bei Jing Shang Bao· 2025-09-12 13:31
Core Insights - The 2025 China International Service Trade Fair (CIFTIS) is being held in Beijing from September 10 to 14, focusing on "Technology Empowerment and Creative Leadership" [1] - The exhibition area covers approximately 11,100 square meters and has attracted 415 participating companies, including 83 Fortune 500 and industry-leading firms [1] Group 1: Cultural and Technological Integration - Beijing's cultural enterprises achieved a revenue of 1.22 trillion yuan in the first half of the year, marking a 13.3% year-on-year increase, while new cultural business models generated 880.8 billion yuan, up 15.9% [4] - The fair showcases cutting-edge technologies such as blockchain, AIGC, and AR/VR, enhancing cultural tourism experiences [4] - The Haidian District is actively developing an AI industry hub, aiming to integrate cultural soft power with new productive forces and leading technology park construction [4] Group 2: AI and Industry Development - Haidian District has established a comprehensive AI technology system with over 1,900 AI companies and 95 registered large models, supported by 37 universities and 96 national research institutions [5] - The district's talent pool includes 12,300 AI scholars and a total of 2,004,500 talent resources, positioning it as a key player in unlocking various industries through AI [5] Group 3: Cultural Exhibitions and Local Integration - The Chaoyang District's exhibition features an immersive experience area, showcasing innovative integrations of culture, sports, tourism, and technology [6] - The Shunyi District's exhibition emphasizes the fusion of culture and technology, presenting over 300 exhibits across six categories, including creative design and intangible cultural heritage [6] - Shunyi aims to leverage the fair to promote local cultural and agricultural products globally, contributing to rural revitalization efforts [6]
京东方“你好BOE”2025启幕,引领“科技+文化”融合新范式
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-30 07:15
Core Insights - BOE launched its annual flagship offline brand marketing event "Hello BOE" 2025 in Zhuhai, showcasing high-end display technology and digital solutions at the first "Hengqin-Macau International Digital Art Expo" [1][3] - The event featured four thematic exhibition areas, with BOE empowering the "Art Future", "Reapply Magic", and "Technology Reconstructs Art" sections using advanced display technologies [3] Group 1 - BOE's Mini LED display screens demonstrated high brightness and low power consumption, effectively presenting immersive installations by artists [5] - The "Art Future" section utilized BOE's ADS Pro technology on 46-inch ultra-narrow bezel screens, achieving a contrast ratio of 1200:1 and a viewing angle of 178 degrees [5] - The interactive installation "Emotion Theater" by artist Fei Jun was showcased on a curved LED screen, providing a healing audio-visual experience by detecting audience emotions in real-time [5][6] Group 2 - BOE collaborated with the Palace Museum to create the "See the Palace Museum in Hengqin" digital experience exhibition, featuring immersive display products that vividly present cultural relics [8] - The exhibition utilized BOE's new generation of lossless Gamma display technology, allowing for interactive experiences with the Palace Museum's treasures [8] - BOE's P1.5 class paper LED screens effectively recreated a 40-square-meter landscape painting while saving 40% energy at the same brightness level [8] Group 3 - The "Hello BOE" initiative has been ongoing since 2021, with 13 exhibitions held across various cities, reaching nearly 4.5 million consumers [8] - The event aims to create a digital art ecosystem that encourages experience, reflection, and creativity, highlighting the synergy between digital technology and artistic expression [8]
以书载道,天津大学开展世界读书日活动
Zhong Guo Qing Nian Bao· 2025-04-21 09:38
Group 1 - The core idea of the articles revolves around the various reading activities organized by Tianjin University to celebrate World Book Day, aiming to enhance students' engagement with literature and traditional culture [1][2][3] - The university is conducting a series of events including film appreciation of classic literature adaptations, such as "Red Sorghum" and "Heidi," to bridge the gap between students and literary works through visual storytelling [1][2] - A creative initiative called "Classic Literature Season" is introduced, encouraging students to participate in original book reviews, film critiques, and short videos, thereby deepening their understanding of Chinese classical literature [2] Group 2 - The university is leveraging technology by hosting a "Reading Metaverse" pop-up exhibition, integrating immersive reading experiences and digital interactions to revitalize classic cultural works [2] - A themed book exhibition focusing on the Central Eight Regulations and integrity culture is launched, featuring over 300 books that explore the essence of these regulations and their historical significance [3] - The library is innovatively designed to enhance the reading experience, with a staircase transformed into a display of book covers and classic excerpts, promoting a tactile and engaging approach to literature [3]