Core Insights - 36Kr Holdings Inc. has made significant progress towards profitability, showcasing improvements in cost optimization, profitability, and strategic growth initiatives during the first half of 2025 [1][2]. Financial Performance - Total revenues for the first half of 2025 reached RMB93.2 million, with online advertising contributing RMB74.5 million [3]. - Advertising revenue from AI/large-model offerings increased by over 50% year-over-year, while revenue from sub-vertical media channels for younger audiences grew by 30% year-over-year [3]. - Gross profit margin improved to 54.4%, up 10 percentage points year-over-year [3]. - Operating expenses decreased by 52.3% to RMB55.86 million compared to the same period in 2024 [4]. - Net loss narrowed significantly by 95% year-over-year, amounting to RMB4.8 million, marking the strongest performance in recent years [4]. Content Ecosystem and User Engagement - 36Kr's content ecosystem saw a 9.9% year-over-year increase in followers, reaching over 36.57 million [4]. - WeChat Channels followers surged by 69% year-over-year, while the "Waves" official account followers expanded by 44% year-over-year [4]. - Major events like the "WAVES" and the 2025 AI Partner Summit achieved over 100 million views [4]. AI and Industrial Services - The company has launched multiple AI tools, generating 993 AI-driven reports and engaging 25,000 users [5]. - 36Kr's service model for global expansion has gained traction, hosting over 10 events focused on global expansion in the first half of the year [6]. - The company connected over 200 enterprises across key sectors, including low-altitude economy and advanced manufacturing [6]. Strategic Initiatives - In the second half of 2025, 36Kr plans to focus on three strategic initiatives: upgrading original content, commercializing AI products, and scaling industrial services to achieve break-even [7]. - The operational results validate the effectiveness of the company's "content + technology + industrial services" strategy [8].