Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people familiar with the matter.The social media company’s apps have 3.43 billion unique active users globally and its AI-driven tools help create personalized ad variations, image backgrounds and automated adjustments to video ads, making it lucrative for advertisers.A brand could provide a product image and a budget, a ...

Core Insights - Meta, the owner of Facebook and Instagram, plans to enable advertisers to fully create and target campaigns using AI tools by the end of next year, which poses a significant threat to traditional marketing agencies [1][2] - The new AI tools will allow brands to create ads using product images and planned marketing budgets, potentially disintermediating traditional advertising roles [2][3] - The rollout of these tools could significantly increase Meta's advertising revenue, which currently stands at $160 billion annually [4] Group 1 - Meta's AI tools will create entire ads, including imagery, video, and text, and target them according to clients' budgets [3] - Targeting capabilities, such as geolocation, will allow for tailored advertisements based on users' interests [4] - Following the announcement, shares of major marketing services companies like WPP, Publicis Groupe, and Havas experienced declines of 3%, 3.9%, and 3% respectively [5] Group 2 - Mark Zuckerberg has described the development of these AI tools as a "redefinition of the category of advertising" [6] - Meta plans to invest between $64 billion and $72 billion in capital expenditure next year, including AI infrastructure development [6] - The company's previous spending outlook for 2025 was up to $65 billion, indicating a significant increase in investment focus [6]