Core Insights - Viomi Technology Co., Ltd has appointed Malaysian singer Shila Amzah as its brand ambassador in Malaysia, coinciding with the launch of its new AI water purifier, INNO, on October 30 [1][3] - The INNO water purifier features proprietary mineralization technology and is already available for pre-sale in Malaysia, reflecting Viomi's commitment to promoting a healthy lifestyle [3][4] - This partnership with Shila Amzah is part of Viomi's strategy to expand into the Southeast Asian market, aligning with its mission of "AI for Better Water" [4][5] Company Overview - Viomi is a leading technology company specializing in home water solutions, utilizing AI technology to enhance drinking water quality for households globally [5][6] - The company operates a unique "Equipment + Consumables" business model, which simplifies filter replacement and improves water quality monitoring, thus increasing filter replacement rates [6] - Viomi's "Water Purifier Gigafactory" supports its operational efficiency and technological innovations, enabling economies of scale and promoting the adoption of water purifiers [6]