Core Insights - Finn Partners has appointed Andrea Delafield as the head of digital and data strategy, a newly created role aimed at leading technical disciplines and supporting AI innovation initiatives [1][2] Group 1: Leadership and Structure - Delafield started her position in late October and reports to Alexis Pratsides, the global head of digital at Finn Partners [2] - Her responsibilities encompass around 20 staff members across various teams, including SEO, data, conversion rate optimization, email marketing, and martech [2] Group 2: Company Achievements - In 2025, Finn Partners secured over 50 digital clients, launched more than 40 web, search, and martech initiatives, and expanded long-term partnerships with global clients [3] - The agency developed proprietary AI tools, including Canary for Crisis, AIristotle, and Sail, aimed at enhancing crisis monitoring, content visibility, and strategic AI integration [3] Group 3: Strategic Goals - The creation of the digital and data strategy role is intended to unify internal teams and create accessible marketing stacks that align across user touchpoints [4] - Delafield aims to foster cohesion across marketing disciplines and ensure that the website supports all marketing activities, contributing to the "one Finn" model for client servicing [5] Group 4: Financial Performance - Finn Partners reported a 2% revenue increase to $199.8 million globally and a 1% decline in the U.S. to $160.4 million in 2024 [6] - The agency also acquired Singapore-based consultancy Rice Communications this year [6]