Core Insights - ANTA Sports Products Limited has established itself as one of the top three sportswear companies globally, focusing on high-quality products and global expansion since its founding in 1991 [1] - The brand made its debut at The Running Event (TRE) in December 2025, showcasing its professional running lineup and engaging with the running community [2][3] Product Highlights - ANTA introduced a suite of elite racing products featuring ANTA Nitrogen Tech, including the C-series racing family: ANTA C202 7, ANTA C202 G9 2, and ANTA C10 PRO 2, designed for high rebound and lightweight performance [3] - The ANTA PG7 running shoes, utilizing PG7 midsole technology, cater to the everyday needs of runners with advanced cushioning [4] Cultural Engagement - A "Color Story Zone" at TRE featured designs inspired by runners' stories, including the "Awaken" colorway symbolizing good fortune, which was celebrated through a traditional "Eye-Dotting Ceremony" [5][6] - The ceremony attracted significant interest, with attendees eager to try the special-edition model, reflecting the cultural significance of the "Awaken" colorway [6] Global Expansion and Community Engagement - ANTA has signed endorsement deals with NBA stars and Olympic champions, enhancing its visibility in the sports community [7] - The company launched the "ANTA PG7 Cushion Evolution Global Plan" in 2025, connecting runners across major U.S. cities to foster a global running community [7] - ANTA plans to open a new store in Beverly Hills, Los Angeles, to increase consumer access and brand awareness [7]