Core Insights - The 45th Beijing Marathon, held on November 2, 2025, showcases the integration of sports and technology, with China Mobile as the official sponsor and service provider, enhancing the event experience for participants [1][9][14] Group 1: Event Overview - The Beijing Marathon is recognized as a significant event in China's marathon scene, promoting sports culture and innovation in event services [1] - China Mobile's involvement includes providing advanced communication technology and services, marking a new chapter in the collaboration between sports and technology [1][9] Group 2: Runner Experience Enhancement - The "Global通·逐马计划" introduced a comprehensive service package for runners, including a 14-item gift bag that combines practical and creative elements to enhance the marathon experience [2] - The event featured upgraded sharing sessions with renowned athletes, offering insights and preparation tips for participants [5] - Pre-race activities included themed runs and a breakfast run, aimed at fostering community engagement and providing professional guidance for runners [7] Group 3: Technological Integration - China Mobile utilized 5G-A and AI technologies to create an immersive experience for marathon participants, offering free AI-generated videos capturing runners' moments [9] - An AR medal showcase was introduced, allowing runners to visualize their achievements through interactive technology [9][10] - The event ensured a high-quality live streaming experience for online viewers, featuring real-time updates and insights from elite runners [12] Group 4: Comprehensive Support Services - The marathon route included 60 hydration stations and 11 cheering points, along with a dedicated recovery area for runners post-race [10] - The "Global通·逐马计划" partnered with various brands to provide runners with health monitoring, sports gear, and travel accommodations, enhancing the overall experience [14] Group 5: Future Prospects - The successful conclusion of the Beijing Marathon marks a milestone in the "Global通·逐马计划," with plans to continue expanding this initiative to other cities, emphasizing the importance of technology and quality service in promoting sports [14]